Acquia to receive majority investment from Vista Equity Partners

Today, we announced that Acquia has agreed to receive a substantial majority investment from Vista Equity Partners. This means that Acquia has a new investor that owns more than 50 percent of the company, and who is invested in our future success. Attracting a well-known partner like Vista is a tremendous validation of what we have been able to achieve. I'm incredibly proud of that, as so many Acquians worked so hard to get to this milestone.

Our mission remains the same

Our mission at Acquia is to help our customers and partners build amazing digital experiences by offering them the best digital experience platform.

This mission to build a digital experience platform is a giant one. Vista specializes in growing software companies, for example, by providing capital to do acquisitions. The Vista ecosystem consists of more than 60 companies and more than 70,000 employees globally. By partnering with Vista and leveraging their scale, network and expertise, we can greatly accelerate our mission and our ability to compete in the market.

For years, people have rumored about Acquia going public. It still is a great option for Acquia, but I'm also happy that we stay a private and independent company for the foreseeable future.

We will continue to direct all of our energy to what we have done for so long: provide our customers and partners with leading solutions to build, operate and optimize digital experiences. We have a lot of work to do to help more businesses see and understand the power of Open Source, cloud delivery and data-driven customer experiences.

We'll keep giving back to Open Source

This investment should be great news for the Drupal and Mautic communities as we'll have the right resources to compete against other solutions, and our deep commitment to Drupal, Mautic and Open Source will be unchanged. In fact, we will continue to increase our current level of investment in Open Source as we grow our business.

In talking with Vista, who has a long history of promoting diversity and equality and giving back to its communities, we will jointly invest even more in Drupal and Mautic. We will:

Improve the "learnability of Drupal" to help us attract less technical and more diverse people to Drupal.
Sponsor more Drupal and Mautic community events and meetups.
Increase the amount of Open Source code we contribute.
Fund initiatives to improve diversity in Drupal and Mautic; to enable people from underrepresented groups to contribute, attend community events, and more.
We will provide more details soon.

I continue in my role

I've been at Acquia for 12 years, most of my professional career.

During that time, I've been focused on making Acquia a special company, with a unique innovation and delivery model, all optimized for a new world. A world where a lot of software is becoming Open Source, and where businesses are moving most applications into the cloud, where IT infrastructure is becoming a metered utility, and where data-driven customer experiences make or break business results.

It is why we invest in Open Source (e.g. Drupal, Mautic), cloud infrastructure (e.g. Acquia Cloud and Site Factory), and data-centric business tools (e.g. Acquia Lift, Mautic).

We have a lot of work left to do to help businesses see and understand the power of Open Source. I also believe Acquia is an example for how other Open Source companies can do Open Source right, in harmony with their communities.

The work we do at Acquia is interesting, impactful, and, in a positive way, challenging. Working at Acquia means I have a chance to change the world in a way that impacts hundreds of thousands of people. There is nowhere else I'd want to work.

Thank you to our early investors

As part of this transaction, Vista will buy out our initial investors. I want to provide a special shoutout to Michael Skok (North Bridge Venture Partners + Underscore) and John Mandile (Sigma Prima Ventures). I fondly remember Jay Batson and I raising money from Michael and John in 2007. They made a big bet on me — at the time, a college student living in Belgium when Open Source was everything but mainstream.

I'm grateful for the belief and trust they had in me and the support and mentorship they provided the past 12 years. The opportunity they gave me will forever define my professional career. I'm thankful for their support in building Acquia to what it is today, and I am thrilled about what is yet to come.

Stay tuned for great things ahead! It's a great time to be an Acquia customer and Drupal or Mautic user.
Source: Dries Buytaert www.buytaert.net


4 Days of Drupal Training in NYC this June

Start: 
2019-06-25 09:00 - 2019-06-28 16:00 America/New_York

Organizers: 

rgs

Event type: 

Training (free or commercial)

https://ffwagency.com/learning/blog/join-us-drupal-training-nyc-june

Come deepen your Drupal knowledge with FFW. Join us for a dive into the world of building and maintaining Drupal sites with up to four days of mix-and-match training opportunities this June.
Our Training and Enablement team is hosting four intensive training opportunities in New York City from June 25 to 28, with a welcome reception on the evening of June 24. You can join us for as many of these sessions as you choose, with a discount offered to attendees who join us for multiple classes. Sign up to attend one or even all four of the following training opportunities:
Drupal Project Management Master Class - Tuesday, June 25
Site Building with Drupal - Wednesday, June 26
Drupal 8 Layout and Theming - Thursday, June 27
Drupal 8 Module Development - Friday, June 28
To register visit https://training.ffwtraining.com/catalog
Each training opportunity begins promptly at 9:30 AM, with coffee and tea provided beginning at 9, and a catered lunch hour at 12:30 PM.
Regardless of initial knowledge of Drupal, attendees who take all four trainings and leave with a solid understanding of how to build and work with Drupal. We’ll begin with the basics and progress rapidly from there so that every student leaves training equipped with the tools and knowledge necessary to manage their organization’s digital platform. We offer discounted costs for learners who join us for multiple training sessions over the four days: those who choose to attend our developer-only trainings will receive $100 off, while attendees who join us for all four days will receive a $250 discount.
Why train with FFW?
The FFW Training and Enablement team is a training provider unlike any other in the Drupal space. Our team helps training attendees succeed by combining the expertise of having worked on world-class Drupal solutions with a solid background in training and learning. At every live FFW Training, you’ll receive a wealth of take-home reference material, while class time will be spent discussing and solving real problems that you and your teams are facing right now.
Every face-to-face, paid training opportunity is supplemented by additional online sessions to help each attendee maximize their learning and get the most value possible out of our training. And with bundle offerings for these training sessions, learners can get more bang for their buck by enjoying extended face-to-face time with our Drupal experts.
To sign up for one or all of our in-person training sessions in New York, follow this link and click the “Subscribe” button on each training you’re interested in attending. Remember, the more training sessions you sign up for, the bigger the discount, with up to $250 automatically discounted for attendees who register to join us at all four trainings.
If you have questions, or want to know about having custom training opportunities crafted for your team, contact us. We’re here to make sure that you have the knowledge and tools you need to achieve business success with your Drupal platform.
Source: https://groups.drupal.org/node/512931/feed


Acquia acquires Mautic to create the Open Digital Experience Platform

I'm happy to announce today that Acquia acquired Mautic, an open source marketing automation and campaign management platform.

A couple of decades ago, I was convinced that every organization required a website — a thought that sounds rather obvious now. Today, I am convinced that every organization will need a Digital Experience Platform (DXP).

Having a website is no longer enough: customers expect to interact with brands through their websites, email, chat and more. They also expect these interactions to be relevant and personalized.

If you don't know Mautic, think of it as an alternative to Adobe's Marketo or Salesforce's Marketing Cloud. Just like these solutions, Mautic provides marketing automation and campaign management capabilities. It's differentiated in that it is easier to use, supports one-to-one customer experiences across many channels, integrates more easily with other tools, and is less expensive.

The flowchart style visual campaign builder you saw in the beginning of the Mautic demo video above is one of my favorite features. I love how it allows marketers to combine content, user profiles, events and a decision engine to deliver the best-next action to customers.

Mautic is a relatively young company, but has quickly grown into the largest open source player in the marketing automation space, with more than 200,000 installations. Its ease of use, flexibility and feature completeness has won over many marketers in a very short time: the company's top-line grew almost 400 percent year-over-year, its number of customers tripled, and Mautic won multiple awards for product innovation and customer service.

The acquisition of Mautic accelerates Acquia's product strategy to deliver the only Open Digital Experience Platform:

The pieces that make up a Digital Experience Platform, and how Mautic fits into Acquia's Open Digital Experience Platform. Acquia is strong in content management, personalization, user profile management and commerce (yellow blocks). Mautic adds or improves Acquia's multi-channel delivery, campaign management and journey orchestration capabilities (purple blocks).There are many reasons why we like Mautic, but here are my top 3:

Reason 1: Disrupting the market with "open"

Open Source will disrupt every component of the modern technology stack. It's not a matter of if, it's when.

Just as Drupal disrupted web content management with Open Source, we believe Mautic disrupts marketing automation.

With Mautic, Acquia is now the only open and open source alternative to the expensive, closed, and stagnant marketing clouds.

I'm both proud and excited that Acquia is doubling down on Open Source. Given our extensive open source experience, we believe we can help grow Mautic even faster.

Reason 2: Innovating through integrations

To build an optimal customer experience, marketers need to integrate with different data sources, customer technologies, and bespoke in-house platforms. Instead of buying a suite from a single vendor, most marketers want an open platform that allows for open innovation and unlimited integrations.

Only an open architecture can connect any technology in the marketing stack, and only an open source innovation model can evolve fast enough to offer integrations with thousands of marketing technologies (to date, there are 7,000 vendors in the martech landscape).

Because developers are largely responsible for creating and customizing marketing platforms, marketing technology should meet the needs of both business users and technology architects. Unlike other companies in the space, Mautic is loved by both marketers and developers. With Mautic, Acquia continues to focus on both personas.

Reason 3: The same technology stack and business model

Like Drupal, Mautic is built in PHP and Symfony, and like Drupal, Mautic uses the GNU GPL license. Having the same technology stack has many benefits.

Digital agencies or in-house teams need to deliver integrated marketing solutions. Because both Drupal and Mautic use the same technology stack, a single team of developers can work on both.

The similarities also make it possible for both open source communities to collaborate — while it is not something you can force to happen, it will be interesting to see how that dynamic naturally plays out over time.

Last but not least, our business models are also very aligned. Both Acquia and Mautic were "born in the cloud" and make money by offering subscription- and cloud-based delivery options. This means you pay for only what you need and that you can focus on using the products rather than running and maintaining them.

Mautic offers several commercial solutions:

Mautic Cloud, a fully managed SaaS version of Mautic with premium features not available in Open Source.
For larger organizations, Mautic has a proprietary product called Maestro. Large organizations operate in many regions or territories, and have teams dedicated to each territory. With Maestro, each territory can get its own Mautic instance, but they can still share campaign best-practices, and repeat successful campaigns across territories. It's a unique capability, which is very aligned with the Acquia Cloud Site Factory.
Try Mautic

If you want to try Mautic, you can either install the community version yourself or check out the demo or sandbox environment of Mautic Open Marketing Cloud.

Conclusion

We're very excited to join forces with Mautic. It is such a strategic step for Acquia. Together we'll provide our customers with more freedom, faster innovation, and more flexibility. Open digital experiences are the way of the future.

I've got a lot more to share about the Mautic acquisition, how we plan to integrate Mautic in Acquia's solutions, how we could build bridges between the Drupal and Mautic community, how it impacts the marketplace, and more.

In time, I'll write more about these topics on this blog. In the meantime, please feel free to join DB Hurley, Mautic's founder and CTO, and me in a live Q&A session on Thursday, May 9 at 10am ET. We'll try to answer your questions about Acquia and Mautic.
Source: Dries Buytaert www.buytaert.net


JSON:API lands in Drupal core

Breaking news: we just committed the JSON:API module to the development branch of Drupal 8.

In other words, JSON:API support is coming to all Drupal 8 sites in just a few short months! 🎉

This marks another important milestone in Drupal's evolution to be an API-first platform optimized for building both coupled and decoupled applications.

With JSON:API, developers or content creators can create their content models in Drupal’s UI without having to write a single line of code, and automatically get not only a great authoring experience, but also a powerful, standards-compliant, web service API to pull that content into JavaScript applications, digital kiosks, chatbots, voice assistants and more.

When you enable the JSON:API module, all Drupal entities such as blog posts, users, tags, comments and more become accessible via the JSON:API web service API. JSON:API provides a standardized API for reading and modifying resources (entities), interacting with relationships between resources (entity references), fetching of only the selected fields (e.g. only the "title" and "author" fields), including related resources to avoid additional requests (e.g. details about the content's author) and filtering, sorting and paginating collections of resources.

In addition to being incredibly powerful, JSON:API is easy to learn and use and uses all the tooling we already have available to test, debug and scale Drupal sites.

Drupal's JSON:API implementation was years in the making

Development of the JSON:API module started in May 2016 and reached a stable 1.0 release in May 2017. Most of the work was driven by a single developer partially in his free time: Mateu Aguiló Bosch (e0ipso).

After soliciting input and consulting others, I felt JSON:API belonged in Drupal core. I first floated this idea in July 2016, became more convinced in December 2016 and recommended that we standardize on it in October 2017.

This is why at the end of 2017, I asked Wim Leers and Gabe Sullice — as part of their roles at Acquia — to start devoting the majority of their time to getting JSON:API to a high level of stability.

Wim and Gabe quickly became key contributors alongside Mateu. They wrote hundreds of tests and added missing features to make sure we guarantee strict compliance with the JSON:API specification.

A year later, their work culminated in a JSON:API 2.0 stable release on January 7th, 2019. The 2.0 release marked the start of the module's move to Drupal core. After rigorous reviews and more improvements, the module was finally committed to core earlier today.

From beginning to end, it took 28 months, 450 commits, 32 releases, and more than 5500 test runs.

The best JSON:API implementation in existence

The JSON:API module is almost certainly the most feature-complete and easiest-to-use JSON:API implementation in existence.

The Drupal JSON:API implementation supports every feature of the JSON:API 1.0 specification out-of-the-box. Every Drupal entity (a resource object in JSON:API terminology) is automatically made available through JSON:API. Existing access controls for both reading and writing are respected. Both translations and revisions of entities are also made available. Furthermore, querying entities (filtering resource collections in JSON:API terminology) is possible without any configuration (e.g. setting up a "Drupal View"), which means front-end developers can get started on their work right away.

What is particularly rewarding is that all of this was made possible thanks to Drupal's data model and introspection capabilities. Drupal’s decade-old Entity API, Field API, Access APIs and more recent Configuration and Typed Data APIs exist as an incredibly robust foundation for making Drupal’s data available via web service APIs. This is not to be understated, as it makes the JSON:API implementation robust, deeply integrated and elegant.

I want to extend a special thank you to the many contributors that contributed to the JSON:API module and that helped make it possible for JSON:API to be added to Drupal 8.7.

Special thanks to Wim Leers (Acquia) and Gabe Sullice (Acquia) for co-authoring this blog post and to Mateu Aguiló Bosch (e0ipso) (Lullabot), Preston So (Acquia), Alex Bronstein (Acquia) for their feedback during the writing process.
Source: Dries Buytaert www.buytaert.net


The Open Web can still win

Today, the world wide web celebrates its 30th birthday. In 1989, Sir Tim Berners-Lee invented the world wide web and changed the lives of millions of people around the globe, including mine.

Tim Berners-Lee, inventor of the World Wide Web, in front of the early web.Milestones like this get me thinking about the positive impact a free and Open Web has had on society. Without the web, billions of people would not have been able to connect with one another, be entertained, start businesses, exchange ideas, or even save lives. Global, open source communities like Drupal would not exist.

As optimistic as I am about the web's impact on society, there have been many recent events that have caused me to question the Open Web's future. Too much power has fallen into the hands of relatively few platform companies, resulting in widespread misinformation, privacy beaches, bullying, and more.

However, I'm optimistic that the Open Web has a chance to win in the future. I believe we'll see three important events happen in the next five years.

First, the day will come when regulators will implement a set of laws that govern the ownership and exchange of data online. It's already starting to happen with GDPR in the EU and various state data privacy laws taking shape in the US. These regulations will require platforms like Facebook to give users more control over their data, and when that finally happens, it will be a lot easier for users to move their data between services and for the Open Web to innovate on top of these data platforms.

Second, at some point, governments globally will disempower large platform companies. We can't leave it up to a handful of companies to judge what is false and true, or have them act as our censors. While I'm not recommending governments split up these companies, my hope is that they will institute some level of algorithmic oversight. This will offer an advantage to the Open Web and Open Source.

Third, I think we're on the verge of having a new set of building blocks that enable us to build a better, next-generation web. Thirty years into the web, our data architectures are still use a client-server model; data is stored centrally on one computer, so to speak. The blockchain is changing all that. The result will be a more decentralized web that operates on top of a distributed data layer and offers users control of their own data. Similar to building a traditional website, distributed applications (dApps) require file storage, payment systems, user data stores, etc. All of these components are being rebuilt on top of the blockchain. While we have a long way to go, the building blocks are being put in place. It is only a matter of time before a tipping point is reached.

In the past, I've publicly asked the question: Can we save the Open Web? I believe we can. We can't win today, but we can keep innovating and get ready for these three events to unfold. The day will come!

With that motivation in mind, I want to wish a special happy birthday to the world wide web!
Source: Dries Buytaert www.buytaert.net


Why the EU Copyright Directive is a threat to the Open Web

After much debate, the EU Copyright Directive is now moving to a final vote in the European Parliament. The directive, if you are not familiar, was created to prohibit spreading copyrighted material on internet platforms, protecting the rights of creators (for example, many musicians have supported this overhaul).

The overall idea behind the directive — compensating creators for their online works — makes sense. However, the implementation and execution of the directive could have a very negative impact on the open web. I'm surprised more has not been written about this within the web community, so I wanted to create more awareness through my blog.

For example, Article 13, requires for-profit online services to implement copyright filters for user-generated content, which includes comments on blogs, reviews on commerce sites, code on programming sites, or possibly even memes and cat photos on discussion forums.

Any for-profit site would need to apply strict copyright filters on content uploaded by a site's users or participants. If sites fail to correctly filter copyrighted materials, they will be directly liable to rights holders for expensive copyright infringement violations. The only for-profit organizations potentially excluded from these requirements are companies earning less than €10 million a year, until they have been in business for three years. It's not a great exclusion, because there are a lot of online communities that have been around for more than three years and don't make more than €10 million a year.

While implementing copyright filters may be doable for large organizations, it may not be for smaller organizations. Instead, they might decide to stop hosting comments or reviews, or allowing the sharing of code, photos or videos.

The EU tends to lead the way when it comes to internet legislation. For example, GDPR has proven successful for consumer data protection and has sparked state-by-state legislation in the United States. The EU Copyright Directive could do the same thing for modern internet copyright law, but it could also stifle global creativity by putting an unneeded burden on sites that choose to host user-generated content.

My fear is that over time, the web will become more of a one-way broadcast channel, rather than a global platform for conversations and collaboration. These copyright filters, if too strict, could discourage the free flow of information and sharing on the Open Web.
Source: Dries Buytaert www.buytaert.net


What is Drupal? An Introduction to Drupal 8 in Ottawa

Start: 
2019-04-18 09:00 - 12:30 UTC

Organizers: 

pixelite

Event type: 

Training (free or commercial)

https://evolvingweb.ca/training/what-drupal-introduction-drupal-8

What is Drupal? Drupal is a popular, open source content management system. It powers websites for governments, NGOs, communities, and businesses around the world. Drupal 8, the newest version, has recently been released and there are many exciting new features for end users, site builders, and developers.
If you're considering a platform for your next web development project, this half-day training session is a great opportunity to learn more about what Drupal has to offer.
This session is designed for project managers, decision makers, site builders and developers who are new to Drupal and want to learn the basics. Evolving Web also offers more advanced trainings on a variety of Drupal topics.
Agenda:
9:00am - Coffee + Refreshments Served
9:15am - Welcome + Introductions
9:30am - Overview of Drupal 8 Features
9:45am - What You Can Build with Drupal
10:00am - Hands-on Demos: Drupal Content Management + Site Building
11:30am - Overview of Backend Functionality + Custom Development
11:45am - Meet the Drupal Community! Open Source + Community Involvement
12:00am - QA + Open Discussion
The event is free but an Eventbrite ticket is required as places are limited
For more trainings please visit out website : https://evolvingweb.ca/training
Source: https://groups.drupal.org/node/512931/feed


What is Drupal? An Introduction to Drupal 8 in Chicago

Start: 
2019-06-27 09:00 - 12:30 America/Chicago

Organizers: 

pixelite

erika.d

Event type: 

Training (free or commercial)

https://evolvingweb.ca/training/what-drupal-introduction-drupal-8

What is Drupal? Drupal is a popular, open source content management system. It powers websites for governments, NGOs, communities, and businesses around the world. Drupal 8, the newest version, has recently been released and there are many exciting new features for end users, site builders, and developers.
If you're considering a platform for your next web development project, this half-day training session is a great opportunity to learn more about what Drupal has to offer.
This session is designed for project managers, decision makers, site builders and developers who are new to Drupal and want to learn the basics. Evolving Web also offers more advanced trainings on a variety of Drupal topics.
Agenda:
9:00am - Coffee + Refreshments Served
9:15am - Welcome + Introductions
9:30am - Overview of Drupal 8 Features
9:45am - What You Can Build with Drupal
10:00am - Hands-on Demos: Drupal Content Management + Site Building
11:30am - Overview of Backend Functionality + Custom Development
11:45am - Meet the Drupal Community! Open Source + Community Involvement
12:00am - QA + Open Discussion
Source: https://groups.drupal.org/node/512931/feed


2019 Australian Open 'aces' the digital experience with Acquia and Drupal

Since I was young, I've been an avid tennis player and fan. I still play to this day, though maybe not as much as I'd like to.

In my teens, Andre Agassi was my favorite player. I've even sported some of his infamous headbands. I also remember watching him win the Australian Open in 1995.

In 2012, I traveled to Melbourne for a Drupal event, the same week the Australian Open was going on. As a tennis fan, I was lucky enough to watch Belgium's Kim Clijsters play.

Last weekend, the Australian Open wrapped up. This year, their website, https://ausopen.com, ran on Acquia and Drupal, delivered by the team at Avanade.

In a two-week timeframe, the site successfully welcomed tens of millions of visitors and served hundreds of millions of page views.

I'm very proud of the fact that many of the world's largest sporting events and media organizations (such as NBC Sports who host the Super Bowl and Olympics in the US) trust Acquia and Drupal as their chosen digital platform.

When the world is watching an event, there is no room for error!

Team Tennis Australia, Acquia and Avanade after the men’s singles final.Many thanks to the round-the-clock efforts from Acquia's team in Asia Pacific, as well as our partners at Avanade!
Source: Dries Buytaert www.buytaert.net


What is Drupal? An Introduction to Drupal 8 in Madison, WI

Start: 
2019-06-28 09:00 - 12:30 America/Chicago

Organizers: 

pixelite

Event type: 

Training (free or commercial)

https://www.eventbrite.ca/e/what-is-drupal-an-introduction-to-drupal-8-i...

What is Drupal? Drupal is a popular, open source content management system. It powers websites for governments, NGOs, communities, and businesses around the world. Drupal 8, the newest version, has recently been released and there are many exciting new features for end users, site builders, and developers.
If you're considering a platform for your next web development project, this half-day training session is a great opportunity to learn more about what Drupal has to offer.
This session is designed for project managers, decision makers, site builders and developers who are new to Drupal and want to learn the basics. Evolving Web also offers more advanced trainings on a variety of Drupal topics.
Agenda:
9:00am - Coffee + Refreshments Served
9:15am - Welcome + Introductions
9:30am - Overview of Drupal 8 Features
9:45am - What You Can Build with Drupal
10:00am - Hands-on Demos: Drupal Content Management + Site Building
11:30am - Overview of Backend Functionality + Custom Development
11:45am - Meet the Drupal Community! Open Source + Community Involvement
12:00am - QA + Open Discussion
Source: https://groups.drupal.org/node/512931/feed


What is Drupal? An Introduction to Drupal 8 Chicago

Start: 
2019-06-27 09:00 - 12:30 America/Chicago

Organizers: 

pixelite

Event type: 

Training (free or commercial)

https://www.eventbrite.ca/e/what-is-drupal-an-introduction-to-drupal-8-t...

What is Drupal? Drupal is a popular, open source content management system. It powers websites for governments, NGOs, communities, and businesses around the world. Drupal 8, the newest version, has recently been released and there are many exciting new features for end users, site builders, and developers.
If you're considering a platform for your next web development project, this half-day training session is a great opportunity to learn more about what Drupal has to offer.
This session is designed for project managers, decision makers, site builders and developers who are new to Drupal and want to learn the basics. Evolving Web also offers more advanced trainings on a variety of Drupal topics.
Agenda:
9:00am - Coffee + Refreshments Served
9:15am - Welcome + Introductions
9:30am - Overview of Drupal 8 Features
9:45am - What You Can Build with Drupal
10:00am - Hands-on Demos: Drupal Content Management + Site Building
11:30am - Overview of Backend Functionality + Custom Development
11:45am - Meet the Drupal Community! Open Source + Community Involvement
12:00am - QA + Open Discussion
Source: https://groups.drupal.org/node/512931/feed


Webinar : Is Drupal a Good Fit for My Organization?

Start: 
2019-02-07 12:00 - 14:00 America/New_York

Organizers: 

pixelite

erika.d

Event type: 

Training (free or commercial)

https://evolvingweb.ca/training/drupal-good-fit-my-organization

Selecting your content management system is key to the success of your digital strategy. You need to balance taking advantage of features out-of-the-box with the flexibility and customization that you need. You want to be able to customize and personalize your content, branding, and functionality.
Drupal is an open platform that can evolve with your organization. It can turn your static website into a dynamic, marketing platform. It all depends on how you adopt it at your organization. In this session, we’ll talk about your criteria for selecting a platform like Drupal, what’s easy and difficult with Drupal, and how to validate whether it’s the best option for your organization.
Source: https://groups.drupal.org/node/512931/feed


Optimizing your product strategy for the short- and long-term

Most products cycle through the infamous Innovation S-curve, which maps a product's value and growth over time.

Startups are eager to find product-market fit, the inflection point in which the product takes off and experiences hockey-stick growth (the transition from phase one to phase two).

Just as important, however, is the stagnation point, or the point later in the S-curve when a product experiences growth stagnation (the transition from phase two to phase three). Many startups don't think about their stagnation point, but I believe they should, because it determines how big the product can become.

Ten years ago, a couple years after Acquia's founding, large organizations were struggling with scaling Drupal. I was absolutely convinced that Drupal could scale, but I also recognized that too few people knew how to scale Drupal successfully.

Furthermore, there was a lot of skepticism around Open Source scalability and security. People questioned whether a community of volunteers could create software as secure and scalable as their proprietary counterparts.

These struggles and concerns were holding back Drupal. To solve both problems, we built and launched Acquia Cloud, a platform to build, host and manage Drupal sites.

After we launched Acquia Cloud, Acquia grew from $1.4 million in bookings in 2009 to $8.7 million in bookings in 2010 (600% year-over-year growth), and to $22 million in bookings by 2011 (250% year-over-year growth). We had clearly found product-market fit!

Not only did it launch Acquia in rocket-ship growth, it also extended our stagnation point. We on-boarded many large organizations and showed that Drupal can scale very large. This helped unlock a lot of growth for both Drupal and Acquia. I can say with certainty that many large organizations that use Drupal would not have adopted Drupal without Acquia.

Helping to grow Drupal — or extending Drupal's stagnation point — was always part of Acquia's mission. From day one, we understood that for Acquia to grow, Drupal had to grow.

Launching Acquia Cloud was a great business decision for Acquia; it gave us product-market fit, launched us in hockey-stick growth, but also extended our S-curve.

As I think back about how Acquia approached the Innovation S-curve, a few important lessons stand out. My recommendation is to focus on opportunities that accomplish two things:
Focus on business opportunities that serve a burning customer need that can launch or accelerate your organization.
Focus on business opportunities that remove long-term barriers to growth and push out the stagnation point.

Source: Dries Buytaert www.buytaert.net


How NBC Sports supports the biggest media events online

Many of Acquia's customers have hundreds or even thousands of sites, which vary in terms of scale, functionality, longevity and complexity.

One thing that is very unique about Acquia is that we can help organizations scale from small to extremely large, one to many, and coupled to decoupled. This scalability and flexibility is quite unique, and allows organizations to standardize on a single web platform. Standardizing on a single web platform not only removes the complexity from having to manage dozens of different technology stacks and teams, but also enables organizations to innovate faster.

A great example is NBC Sports Digital. Not only does NBC Sports Digital have to manage dozens of sites across 30,000 sporting events each year, but it also has some of the most trafficked sites in the world.

In 2018, Acquia supported NBC Sports Digital as it provided fans with unparalleled coverage of Super Bowl LII, the Pyeongchang Winter Games and the 2018 World Cup. As quoted in NBC Sport's press release, NBC Sports Digital streamed more than 4.37 billion live minutes of video, served 93 million unique users, and delivered 721 million minutes of desktop video streamed. These are some of the highest trafficked events in the history of the web, and I'm very proud that they are powered by Drupal and Acquia.

To learn more about how Acquia helps NBC Sports Digital deliver more than 10,000 sporting events every year, watch my conversation with Eric Black, CTO of NBC Sports Digital, in the video below:

Not every organization gets to entertain 100 million viewers around the world, but every business has its own World Cup. Whether it's Black Friday, Mother's Day, a new product launch or breaking news, we offer our customers the tools and services necessary to optimize efficiency and provide flexibility at any scale.
Source: Dries Buytaert www.buytaert.net


Acquia Engage 2018 keynote

Acquia Engage attendees that arrived at the Austin airport were greeted by an Acquia banner!
Last week, Acquia welcomed more than 600 attendees to the fifth annual Acquia Engage Conference in Austin, Texas. During my keynote, my team and I talked about Acquia's strategy, recent product developments, and our product roadmap. I also had the opportunity to invite three of our customers on stage — Paychex, NBC Sports, and Wendy's — to hear how each organization is leveraging the Acquia Platform.

All three organizations demonstrate incredible use cases, and I invite you to watch the recording of the Innovation Showcase (78 minutes) or download a copy of my slides (219 MB).

I also plan to share more in-depth blog posts on my conversations with Wendy’s, NBC Sports, and Paychex’s next week.
Source: Dries Buytaert www.buytaert.net


Is Drupal a Good Fit for My Organization? - Online

Start: 
2018-11-29 12:00 - 14:00 America/Toronto

Organizers: 

pungdandru

Event type: 

Training (free or commercial)

https://evolvingweb.ca/training/drupal-good-fit-my-organization

Selecting your content management system is key to the success of your digital strategy. You need to balance taking advantage of features out-of-the-box with the flexibility and customization that you need. You want to be able to customize and personalize your content, branding, and functionality.
Drupal is an open platform that can evolve with your organization. It can turn your static website into a dynamic, marketing platform. It all depends on how you adopt it at your organization. In this session, we’ll talk about your criteria for selecting a platform like Drupal, what’s easy and difficult with Drupal, and how to validate whether it’s the best option for your organization.
Source: https://groups.drupal.org/node/512931/feed


Acquia partners with BigCommerce

Today, Acquia announced a partnership with BigCommerce, a leading cloud commerce platform. BigCommerce recently launched a headless commerce solution called BigCommerce Commerce-as-a-Service to complement its "traditional" commerce solutions. Acquia's partnership with BigCommerce will center around this Commerce-as-a-Service solution to enable customers to take advantage of headless commerce architectures, while leveraging Drupal and Acquia to power content-rich shopping experiences.
With BigCommerce and Acquia, brands can use a commerce-as-a-service approach to quickly build an online store and oversee product management and transactional data. The front-end of the commerce experience will be powered by Drupal, built and managed using the Acquia Platform, and personalized with Acquia Lift.
This month, Acquia has been focused on expanding our partnerships with headless commerce vendors. This announcement comes on the heels of our partnership with Elastic Path. Our partnership with BigCommerce not only reinforces our belief in headless commerce, but also our commitment to a best-of-breed commerce strategy that puts the needs of our customers first.
Source: Dries Buytaert www.buytaert.net


The rise of headless commerce

Today, Acquia announced a partnership with Elastic Path, a headless commerce platform. In this post, I want to explore the advantages of headless commerce and the opportunity it holds for both Drupal and Acquia.

The advantages of headless commerce

In a headless commerce approach, the front-end shopping experience is decoupled from the commerce business layer. Headless commerce platforms provide a clean separation between the front end and back end; the shopping experience is provided by Drupal and the commerce business logic is provided by the commerce platform. This decoupling provides advantages for the developer, merchant and shopping experience.

For developers, it means that you can decouple both the development and the architecture. This allows you to build an innovative shopping experience without having to worry about impacting a system as critical as your commerce backend. For instance, you can add ratings and reviews to your shopping experience without having to redeploy your commerce platform.
For merchants, it can provide a better experience for administering the shop. Traditional commerce solution usually ship with a lightweight content management system. This means that there can be competition over which system provides the experience layer (i.e. the "glass"). This can introduce overlap in functionality; both systems offer ways to manage URLs, create landing pages, manage user access rights, etc. Because headless commerce systems are designed from the ground up to integrate with other systems, there is less duplication of functionality. This provides a streamlined experience for merchants.
And last but not least, there is the shopping experience for end-users or consumers. Simply put, consumers are demanding better experiences when they shop online. They want editorials, lookbooks, tutorials, product demonstration videos, testimonials, and more. They want the content-rich experiences that a comprehensive content management system can provide.
All this is why Acquia is excited about our partnership with Elastic Path. I believe the partnership is a win-win-win. It's a win for Acquia because we are now better equipped than ever to offer personal, unique and delightful shopping experiences. It is a win for Elastic Path as they have the opportunity to provide contextual commerce solutions to any Acquia customer. Last but not least, it's a win for Drupal because it will introduce more organizations to the project.

Note that many of the above integration challenges don't apply to native solutions like Drupal Commerce for Drupal or WooCommerce for WordPress. It only applies when you have to integrate two entirely different systems. Integrating two different systems is a common use case, because customers either already have a commerce platforms in place that they don't want to replace, or because native solutions don't meet their needs.

Acquia's commitment to best of breed

Acquia remains committed to a best-of-breed strategy for commerce. There isn't a single commerce platform that meets the needs of all our customers. This belief comes from years of experience in the field. Acquia's customers want to integrate with a variety of commerce systems such as Elastic Path, SAP Hybris, Salesforce Commerce Cloud (Demandware), Magento, BigCommerce, Reaction Commerce, Oracle ATG, Moltin, and more. Our customers also want to use Drupal Commerce, Drupal's native commerce solution. We believe customers should be able to integrate Drupal with their commerce management solutions of choice.
Source: Dries Buytaert www.buytaert.net


From a world wide web to a personal web

Last week, I had a chance to meet with Inrupt, a startup founded by Sir Tim Berners-Lee, who is best known as the inventor of the World Wide Web. Inrupt is based in Boston, so their team stopped by the Acquia office to talk about the new company.

To learn more about Inrupt's founding, I recommend reading Tim Berners-Lee's blog or Inrupt's CEO John Bruce's announcement.

Inrupt is on an important mission

Inrupt's mission is to give individuals control over their own data. Today, a handful of large platform companies (such as Facebook) control the media and flow of information for a majority of internet users. These companies have profited from centralizing the Open Web and lack transparent data privacy policies on top of that. Inrupt's goal is not only to improve privacy and data ownership, but to take back power from these large platform companies.

Inrupt will leverage Solid, an open source, decentralized web platform that Tim and others have been developing at MIT. Solid gives users a choice of where their personal data is stored, how specific people and groups can access select elements, and which applications can use it. Inrupt is building a commercial ecosystem around Solid to fuel its success. If Solid and/or Inrupt are widely adopted, it could radically change the way web sites and web applications work today.

As an advocate for the Open Web, I'm excited to see how Inrupt's mission continues to evolve. I've been writing about the importance of the Open Web for many years and even proposed a solution that mirrors Solid, which I called a Personal Information Broker. For me, this is an especially exciting and important mission, and I'll be rooting for Inrupt's success.

My unsolicited advice: disrupt the digital marketing world

It was really interesting to have the Inrupt team visit the Acquia office, because we had the opportunity to discuss how their technology could be applied. I shared a suggestion to develop a killer application that surround "user-controlled personalization".

Understanding visitors' interests and preferences to deliver personalized experiences is a big business. Companies spend a lot of time and effort trying to scrape together information about its website's visitors. However, behavior-based personalization can be slow and inaccurate. Marketers have to guess a visitor's intentions by observing their behavior; it can take a long time to build an accurate profile.

By integrating with a "Personal Information Broker" (PIB), marketers could get instant user profiles that would be accurate. When a user visits a site, they could chose to programmatically share some personal information (using a standard protocol and standard data schema). After a simple confirmation screen, the PIB could programmatically share that information and the site would instantly be optimized for the user. Instead of getting "cold leads" and trying to learn what each visitor is after, marketers could effectively get more "qualified leads".

It's a win not only for marketers, but a win for the site visitor too. To understand how this could benefit site visitors, let's explore an example. I'm 6'5" tall, and using a commerce site to find a pair of pants that fit can be a cumbersome process. I wouldn't mind sharing some of my personal data (e.g. inseam, waist size, etc) with a commerce site if that meant I would instantly be recommended pants that fit based on my preferences. Or if the store has no pants that would fit, it could just tell me; Sorry, we currently have no pants long enough for you!. It would provide me a much better shopping experience, making it much more likely for me to come back and become a long-time customer.

It's a simple idea that provides a compelling win-win for both the consumer and retailer, and has the opportunity to disrupt the digital sales and marketing world. I've been thinking a lot about user-controlled personalization over the past few years. It's where I'd like to take Acquia Lift, Acquia's own personalization product.

Inrupt's success will depend on good execution

I love what Solid and Inrupt are building because I see a lot of potential in it. Disrupting the digital marketing world is just one way the technology could be applied. Whatever they decide to focus on, I believe they are onto something important that could be a foundational component of the future web.

However, it takes a lot more than a good idea to build a successful company. For startups, it's all about good execution, and Inrupt has a lot of work to do. Right now, Inrupt has prototype technology that needs to be turned into real solutions. The main challenge is not building the technology, but to have it widely adopted.

For an idea this big, Inrupt will have to develop a protocol (something Tim Berners-Lee obviously has a lot of experience with), build out a leading Open Source reference implementation, and foster a thriving community of developers that can help build integrations with Drupal, WordPress and hundreds of other web applications. Last but not least, Inrupt needs to look for a sustainable business model by means of value-added services.

The good news is that by launching their company now, Inrupt has put themselves on the map. With Tim Berners-Lee's involvement, Inrupt should be able to attract top talent and funding for years to come.

Long story short, I like what Inrupt is doing and believe it has a lot of potential. I'm not sure what specific problem and market they'll go after, but I think they should consider going after "user-controlled personalization" and disrupt the digital marketing world. Regardless, I'll be paying close attention, will be cheering for their success and hopefully find a way to integrate it in Acquia Lift!
Source: Dries Buytaert www.buytaert.net


We made Drupal a lot easier to evaluate

Seven months ago, Matthew Grasmick published an article describing how hard it is to install Drupal. His article included the following measurements for creating a new application on his local machine, across four different PHP frameworks:

Platform
Clicks
Time
Drupal
20+
15:00+
Symfony
3
1:55
WordPress
7
7:51
Laravel
3
17:28
The results from Matthew's blog were clear: Drupal is too hard to install. It required more than 15 minutes and 20 clicks to create a simple site.

Seeing these results prompted me to launch a number of initiatives to improve the evaluator experience at DrupalCon Nashville. Here is the slide from my DrupalCon Nashville presentation:

A lot has happened between then and now:
We improved the download page to improve the discovery experience on drupal.org
We added an Evaluator Guide to Drupal.org
We added a quick-start command to Drupal 8.6
We added the Umami demo profile to Drupal 8.6
We started working on a more modern administration experience (in progress)
You can see the result of that work in this video:

Thanks to this progress, here is the updated table:

Platform
Clicks
Time
Drupal
3
1:27
Symfony
3
1:55
WordPress
7
7:51
Laravel
3
17:28
Drupal now requires the least time and is tied for least clicks! You can now install Drupal in less than two minutes. Moreover, the Drupal site that gets created isn't an "empty canvas" anymore; it's a beautifully designed and fully functional application with demo content.

Copy-paste the following commands in a terminal window if you want to try it yourself:

mkdir drupal && cd drupal && curl -sSL https://www.drupal.org/download-latest/tar.gz | tar -xz --strip-components=1
php core/scripts/drupal quick-start demo_umami
For more detailed information on how we achieved these improvements, read Matthew's latest blog post: The New Drupal Evaluator Experience, by the numbers.

A big thank you to Matthew Grasmick (Acquia) for spearheading this initiative!
Source: Dries Buytaert www.buytaert.net