Broken Records Taps Pixeldust to Develop New Identity

Broken Records, a Spicewood, TX, record label and recording studio, has selected Pixeldust as its lead digital agency for all DrupalCoin Blockchain web integrationneeds. Pixeldust will design and develop the brand identity and website for both the record label and recording studio. The website will feature Broken Records artists and showcase the state-of-the-art recording studio currently under production. Pixeldust will also develop a highly interactive 3d animation to help introduce the brand. Read more


So you need a CSS utility library?

Let's define a CSS utility library as a stylesheet with many classes available to do small little one-off things. Like classes to adjust margin or padding. Classes to set colors. Classes to set specific layout properties. Classes for sizing. Utility libraries may approach these things in different ways, but seem to share that idea. Which, in essence, brings styling to the HTML level rather than the CSS level. The stylesheet becomes a dev dependency that you don't really touch.

Using ONLY a utility library vs. sprinkling in utilities
One of the ways you can use a utility library like the ones to follow as an add-on to whatever else you're doing with CSS. These projects tend to have different philosophies, and perhaps don't always encourage that, but of course, you can do whatever you want. You could call that sprinkling in a utility library, and you might end up with HTML like:
<div class="module padding-2">
<h2 class="section-header color-primary">Tweener :(</h2>
</div>
Forgive a little opinion-having here, but to me, this seems like something that will feel good in the moment, and then be regrettable later. Instead of having all styling done by your own named classes, styling information is now scattered. Some styling information applied directly in the HTML via the utility classes, and some styling is applied through your own naming conventions and CSS.
The other option is to go all in on a utility library, that way you've moved all styling information away from CSS and into HTML entirely. It's not a scattered system anymore.
I can't tell you if you'll love working with an all in utility library approach like this or not, but long-term, I imagine you'll be happier picking either all-in or not-at-all than a tweener approach.
This is one of the definitions of Atomic CSS
You can read about that here. You could call using a utility library to do all your styling a form of "static" atomic CSS. That's different from a "programatic" version, where you'd process markup like this:
<div class="Bd Bgc(#0280ae):h C(#0280ae) C(#fff):h P(20px)">
Lorem ipsum
</div>
And out would come CSS that accommodates that.
Utility Libraries
Lemme just list a bunch of them that I've come across, pick out some quotes of what they have to say about themselves, and a code sample.
Shed.css

Shed.css came about after I got tired of writing CSS. All of the CSS in the world has already been written, and there's no need to rewrite it in every one of our projects.
Goal: To eliminate distraction for developers and designers by creating a set of options rather than encouraging bikeshedding, where shed gets its name.
<button
class="
d:i-b
f-w:700
p-x:3
p-y:.7
b-r:.4
f:2
c:white
bg:blue
t-t:u
hover/bg:blue.9
"
>
Log In
</button>
Tachyons

Create fast loading, highly readable, and 100% responsive interfaces with as little CSS as possible.
<div class="mw9 center pa4 pt5-ns ph7-l">
<time class="f6 mb2 dib ttu tracked"><small>27 July, 2015</small></time>
<h3 class="f2 f1-m f-headline-l measure-narrow lh-title mv0">
<span class="bg-black-90 lh-copy white pa1 tracked-tight">
Too many tools and frameworks
</span>
</h3>
<h4 class="f3 fw1 georgia i">The definitive guide to the JavaScript tooling landscape in 2015.</h4>
</div>
Basscss

Using clear, humanized naming conventions, Basscss is quick to internalize and easy to reason about while speeding up integrationtime with more scalable, more readable code.
<div class="flex flex-wrap items-center mt4">
<h1 class="m0">Basscss <span class="h5">v8.0.2</span></h1>
<p class="h3 mt1 mb1">Low-Level CSS Toolkit <span class="h6 bold caps">2.13 KB</span></p>
<div class="flex flex-wrap items-center mb2">
</div>
</div>
Beard

A CSS framework for people with better things to do
Beard's most popular and polarizing feature is its helper classes. Many people feel utility classes like the ones that Beard generates for you leads to bloat and are just as bad as using inline styles. We've found that having a rich set of helper classes makes your projects easier to build, easier to reason, and more bulletproof.
<div class="main-content md-ph6 pv3 md-pv6">
<h2 class="tcg50 ft10 fw3 mb2 md-mb3">Tools</h2>
<p class="tcg50 ft5 fw3 mb4 lh2">Beard isn't packed full of every feature you might need, but it does come with a small set of mixins to make life easier.</p>

<h3 class="tcg50 ft8 fw3 mb2 md-mb3">appearance()</h3>
</div>
turretcss

Developed for design, turretcss is a styles and browser behaviour normalisation framework for rapid integrationof responsive and accessible websites.
<section class="background-primary padding-vertical-xl">
<div class="container">
<h1 class="display-title color-white">Elements</h1>
<p class="lead color-white max-width-s">A guide to the use of HTML elements and turretcss's default styling definitions including buttons, figure, media, nav, and tables.</p>
</div>
</section>
Expressive CSS

Classes are for visual styling. Tags are for semantics.
Start from a good foundation of base html element styles.
Use utility classes for DRY CSS.
Class names should be understandable at a glance.
Responsive layout styling should be easy (fun even).

<section class="grid-12 pad-3-vert s-pad-0">
<div class="grid-12 pad-3-bottom">
<h3 class="h1 pad-3-vert text-light text-blue">Principles</h3>
</div>
<div class="grid-12 pad-3-bottom">
<h4 class="pad-1-bottom text-blue border-bottom marg-3-bottom">Do classes need to be ‘semantic’?</h4>
<p class="grid-12 text-center">
<span class="bgr-green text-white grid-3 s-grid-12 pad-2-vert pad-1-sides">Easy to understand</span>
<span class="grid-1 s-grid-12 pad-2-vert s-pad-1-vert pad-1-sides text-green">+</span>
<span class="bgr-green text-white grid-3 m-grid-4 s-grid-12 pad-2-vert pad-1-sides">Easy to add/remove</span>
<span class="grid-1 s-grid-12 pad-2-vert s-pad-1-vert pad-1-sides text-green">=</span>
<span class="bgr-green text-white grid-2 m-grid-3 s-grid-12 pad-2-vert pad-1-sides">Expressive</span>
</p>
</div>
</section>
Tailwind CSS

A Utility-First CSS Framework for Rapid UI Development
This thing doesn't even exist yet and they have more than 700 Twitter followers. That kind of thing convinces me there is a real desire for this stuff that shouldn't be ignored. We can get a peak at their promo site though:
<div class="constrain-md md:constrain-lg mx-auto pt-24 pb-16 px-4">
<div class="text-center border-b mb-1 pb-20">
<div class="mb-8">
<div class="pill h-20 w-20 bg-light p-3 flex-center flex-inline shadow-2 mb-5">

</div>
</div>
</div>
</div>
Utility Libraries as Style Guides
Marvel

As Marvel continues to grow, both as a product and a company, one challenge we are faced with is learning how to refine the Marvel brand identity and apply it cohesively to each of our products. We created this styleguide to act as a central location where we house a live inventory of UI components, brand guidelines, brand assets, code snippets, developer guidelines and more.
<div class="marginTopBottom-l textAlign-center breakPointM-marginTop-m breakPointM-textAlign-left breakPointS-marginTopBottom-xl">
<h2 class="fontSize-xxxl">Aspect Ratio</h2>
</div>
Solid

Solid is BuzzFeed's CSS style guide. Influenced by frameworks like Basscss, Solid uses immutable, atomic CSS classes to rapidly prototype and develop features, providing consistent styling options along with the flexibility to create new layouts and designs without the need to write additional CSS.
<div class="xs-col-12 sm-col-9 lg-col-10 sm-offset-3 lg-offset-2">
<div class="xs-col-11 xs-py3 xs-px1 xs-mx-auto xs-my2 md-my4 card">
<h1 class="xs-col-11 sm-col-10 xs-mx-auto xs-border-bottom xs-pb3 xs-mb4 sm-my4">WTF is Solid?</h1>
<div class="xs-col-11 sm-col-10 xs-mx-auto">
<section class="xs-mb6">
<h2 class="bold xs-mb2">What is Solid?</h2>
</section>
<section class="xs-mb6">
<h2 class="bold xs-mb2">Installation</h2>
<p class="xs-mb2">npm install --save bf-solid</p>
</section>
<section class="xs-mb6 xs-hide sm-block">
<h2 class="bold xs-mb2">Download</h2>
<p>
<a href="#" download="" class="button button--secondary xs-mr1 xs-mb1">Source Files</a>
</p>
</section>
</div>
</div>
</div>
This is separate-but-related to the idea of CSS-in-JS
The tide in JavaScript has headed strongly toward components. Combining HTML and JavaScript has felt good to a lot of folks, so it's not terribly surprising to see styling start to come along for the ride. And it's not entirely just for the sake of it. There are understandable arguments for it, including things like the global nature of CSS leading toward conflicts and unintended side effects. If you can style things in such a way that never happens (which doesn't mean you need to give up on CSS entirely), I admit I can see the appeal.
This idea of styling components at the JavaScript level does seem to largely negate the need for utility libraries. Probably largely a one or the other kind of thing.

So you need a CSS utility library? is a post from CSS-Tricks
Source: CssTricks


Tips In Choosing Website Color Schemes (With BONUS Online Tools)

When you create a website, one of the first things that you need to focus on is web design. Aside from picking the right layout for your pages, your choice of color schemes can make or break the whole package.
Color scheme is about considering the interplay of colors in three major aspects: complementation, contrast, and vibrancy. Choosing the right colors is one of the most difficult phases in web designing and the process can be very challenging especially for those who are new in the field. You should not worry too much, though, because there are available online tools that you can use to help you select the perfect color schemes to use for your page.
What is the importance of colors in websites?

Here are some of the reasons why choosing the right color schemes is extremely important:
1. Creates an emotional connection
Colors generally trigger moods or emotions to your target audience or market. Therefore, whatever color scheme you choose makes all the difference.
2. Sets your company’s direction
A good website design is grounded on the use of the right colors. For example, picking too many colors for your site might create an image that your company is too informal and might not be taken seriously by your target market. Meanwhile, using conventional color schemes might make your website too forgettable like the others.
3. Establishes branding
Your website is an effective representation of your company, and the colors you choose for your website create your company or brand identity. This goes without saying that websites play a major role in online marketing and branding, and colors put life to whatever information you put.
When choosing a color scheme for your website, always put in mind that the right one leads to a strong brand especially when a certain color gets associated with your company.
4. Creates a visual statement
Words are powerful, but colors make your catchy phrases livelier as they emphasize words and statements with the right tones and hues.
Colors are not only a requirement in web design. They also serve are the soul of your website: they create a mark in people’s minds that will later on set the difference of your company from all others who offer similar services or products.
Colors create character and personality—two of the most important factors in branding. Web design, therefore, puts stress in the importance of choosing the right color schemes especially with the idea in mind that the game of online marketing is quite competitive.
If you want to leave a mark on your market and audience, make sure that your goal is supported with meaningful colors that represent who your company is.
Factors in Choosing Website Colors

Selecting color schemes is not considered as one of the pillars of web design for nothing. Colors are carefully and intricately selected depending on the need, style, and image being conveyed.
Here are the common factors that website designers consider in choosing between color schemes:
Demographics and the product you are selling
The demographics of your target audience plays a major role in analyzing what types of information you wish to convey through your color schemes.
For instance, your website sells organic products, and your target audience are people who are health conscious. The best color scheme to use in this product line revolves around green and other earth colors to convey the message that you support your clients’ advocacy or their goal of living a healthy lifestyle.
In the example above, it would be inappropriate to use shades of black and gray, or red and yellow in this type of website. That will definitely blow your target market away, and might even give them the impression that you do not understand the products you are selling in the first place.
Gender
It is always helpful to base your color scheme on the gender of your target market. If your company is selling cosmetic products or clothes for women, there are certain colors and shades that will easily draw their attention to your website. Take the time and extra effort to research on the usual colors that men and women dislike because their initial take on these things matter a lot.
Kissmetrics released an infographic showing some of the color preferences by gender:

While blue is the most preferred color in both genders, men like bright colors while women opt for soft or pastel colors.
Men like black, white, and shades of gray more than women.
Men like brown the least, while women generally don’t prefer orange.

Age group
Similar to gender, age groups have varying tastes in their choice of color. There are studies proving that a person’s taste in color changes with age. Website designers should also pay attention to this and must consider doing their research, especially if the websites that they are trying to cater to a specific age group.
How long the website will be used
Choosing from a wide array of color schemes should always consider how long the website will be used. Will it be for a specific season or will it be for long-term project duration? Seasonal usage will require color schemes that will speak of the events being celebrated, say orange and black for a Halloween-themed page.
Your company profile
Your website is for the consumption of your target audience, and it is just right to consider the background of your clients. However, you also need to consider the profile of your company. Once you get to know the objectives of your company through the products or services you are selling, then it will be easier for you to understand how you can build a connection with your market.
How to Choose the Right Color Schemes

After you have put into consideration the factors for the possible color schemes that you will be using, make sure that you create a shortlist of the ones that could possibly work for your company’s website.
Here are three things you should do to ease your selection process:
1. Decide what dominant color you will use.
Your dominant color is your company or brand color. This is what makes a mark among your clients. This is where the factors for choosing website colors (e.g. age group, gender, company profile) become crucial, because your dominant color keeps your company standout as it creates the first impression.
In choosing your dominant color, you need to know that different colors and shades have their own meanings. Before choosing which one to use, make sure that you strategically pick the best one that will effectively represent your brand.
2. Pick the accent colors that will blend and go well with your dominant color.
Website design becomes equally exciting and challenging when you are already in the process of picking the colors that will go well with the dominant color you have chosen to use. Of course, it will be really dull to stick to just one color all throughout. Accent colors will solve that.
You may use your accent colors for your tabs, subheadings, or information boxes, depending on which ones you want to further highlight. Using accent colors is a fun way of making your page livelier, but do not overdo it. Make sure that you choose one to two accent colors for page to avoid confusion.
3. Choose a good background color.
One of the most challenging tasks in choosing the right color scheme for your website is picking the background color to use. Before choosing a background color, know first the purpose of the website you are designing or developing to easily pick the best one to use.
Online Tools to Generate Color Schemes
There are a number of good online tools that you can use in selecting the right color schemes for web design. Here are some of the tools that are highly recommended:
Kuler
Also known as Adobe Color, Kuler is a reliable online tool that can help you decide on the color palette to use for your pages. It is Adobe’s color theme application that allows users to sync the color palettes they have created in other Adobe applications like Photoshop and Illustrator.
If you want an app that comes with an advanced but user-friendly features and interface, then Kuler is for you. However, this app can only be enjoyed by iOS users.
Color Rotate
Color Rotate is similar to Kuler, only that it looks like a 3D version of the latter. The way humans interpret colors is a complex system, and Color Rotate is an effective tool that puts your choice of colors in 3D space to create a representation that will show how human minds perceive color combinations. This app helps the website designers find the right color scheme that will suit that taste of the target market by showing how colors mix and match in a three-dimensional perspective.
Instant Color Schemes
There are times when it becomes difficult to look for the right hues or tones to use for a single image in mind. If you have the same issue in the process of designing your website, then this app can help you in resolving that.
Instant Color Schemes allows the user to type keywords and will instantly suggest the top colors that are commonly associated with the keywords typed.
Color Explorer
As one of the most commonly featured apps online, Color Explorer offers advanced features that allow the user to try different color palettes in convenient ways. The app also allows the user to search for color schemes that can be directly used or edited based on the needs of the website.
If you already have an advanced knowledge in mixing and matching colors in web design, then this app is highly recommended for you.

Final Word
While there are a lot of online tools that can be used in selecting the perfect color schemes for websites, the number one rule is to know the taste of your target audience to make your strategy work.
Pay attention to details like how your company profile and your target market can relate through catchy phrases, icons, and colors. Put in mind that although your website is just part of the equation to make your product or service memorable, it pays to maximize its use.
It is highly recommended that before you select the possible colors, make sure that you have tried the abovementioned online tools and similar ones that you can access online.
The post Tips In Choosing Website Color Schemes (With BONUS Online Tools) appeared first on Web Designer Hub.
Source: http://www.webdesignerhub.com


What Not to Wearable: Part 1

With every advance in connected technology, potential new features abound. Sensors monitor your fitness performance or sleep quality. Haptic vibrations in insoles guide you to take a left or a right, allowing you to navigate without looking at a screen. NFC technology in a ring allows you to pay for a purchase without fumbling around in a bag or combing through pockets. These technologies allow our accessories to become devices for input and output.

All this sounds exciting, freeing even. These innovations could allow us to turn our focus away from screens and back to the material world, to be simultaneously connected to technology while also present in the moment. And that’s incredible. However, this also presents new challenges. Besides the multitude of complex technical problems we must address, from charging and battery life to data networks and security, we will also have to solve some key strategic and design problems.
When Fashion and Tech Collide
Connected technology has migrated from appliances, like Nest, to accessories, clothes, and even temporary tattoos. When we shift from designing appliances (functional tools people use) to designing fashion (aesthetic adornments that people wear), the conventions change. Fashion items are much more intimate than a home thermostat, a microwave, or a refrigerator. How do we convince users that technology is worth wearing?
Ubiquity or Variety?
For the integration of fashion and tech to be viable over the long-term, we must reconcile some inherent differences in the conception of fashion products and technology products. For one, fashion products aim to allow a user to express a personal identity, while tech products often aim to make an experience universally accessible. These are often competing interests.
Fashion products signal an affiliation with a style tribe. A woman with a “preppy” style may wear lots of stripes and polka dots, while a man with a taste for luxury may invest in an expensive watch. In dressing each day, people use subtle markers to identify with niche groups. Fashion companies cater to these niches by using consistent product design and marketing to target specific customers to the exclusion of others. This builds a strong brand identity that a customer can easily understand, relate to, and coopt for their personal style. Fashion products, then, are designed to aid individuals in distinguishing themselves.
On the other hand, tech products are often valued for their ubiquity.  Go to Facebook’s login page and you will see this message: “Connect with friends and the world around you.” The world around you! Facebook positions itself primarily as a provider of access to an impossibly large global network. With over a billion users, if someone has an internet presence at all, they are likely to be found on Facebook.
The same can be said of Fitbit. Fitbit, despite being a worn object, is framed as a technology product. Fitbit’s answer to “Why Fitbit?” is “unbeatable technology, the largest fitness community, & a family of products fit for everyone.” They, like Facebook, are selling access to an extensive network. Fitbit suggests that customers interested in engaging in fitness competitions with friends adopt Fitbit's product over a competitor for just this reason.

However, by highlighting the universal popularity of their products, wearables companies undercut the other value a worn product may provide— its ability to display a person's unique identity to the public. How are people to distinguish themselves if they feel that everyone else in the world is wearing the same product? We need to segment where the application of these two ideas, ubiquity and variety, are most valuable.
Reconciling Ubiquity and Variety
Ubiquity will greatly improve the digital experience. This includes the apps and platforms that store and make sense of the data our devices collect. As wearables gain traction, users will likely want to switch easily between products from day to day, as they do with other clothes and accessories. We will want to allow them to do this without the nuisance of remembering that this item pairs with that native app or how this app works differently from that one. The digital experience will need to be consistent, predictable, and interface with different devices.
While the digital experience will be improved by consistency, the physical one would benefit from variety. When customers wear connected products, they shouldn't be forced to sacrifice their identities. We need wearables that complement a diverse range of styles. Many wearables still seem to be offered in an uber sleek black silicone by default. That is great for a sporty customer or a tech enthusiast. For a customer with a more classic or traditional style though, the cold black look may not fit their wardrobe or outfit. By primarily catering to one style market, wearables companies are likely missing out on market share. Style shouldn't be an up-charge.

The presentation of Fitbit's product assortment seems to take its cues from Henry Ford: "Any customer can have a car painted any color that he wants so long as it is black." This fails to demonstrate how a Fitbit product may fit with a customer's personal style.

Here are some strategies companies may use to resolve this conflict:
Third-party Apps to Unify the Digital Experience Currently, each connected accessory seems to have its own branded native app. As wearables gain popularity, this is less sustainable. We need apps to organize our array of devices and the data being relayed between them. Otherwise, wearables will likely be abandoned as more trouble than they are worth.Modular Technology We need engineers working to create standard, open-market hardware and tech components for wearables. Ideally, these modular pieces could be easily applied to a wide variety of mass-market products using current production processes, in the same way that zippers, buttons, and snaps are applied today.Better Collaborations Large tech companies excel at creating intuitive and ubiquitous digital experiences, while fashion companies have expertise in materials, production, and predicting style trends. Consistent and equal partnerships would leverage these talents in the appropriate arenas to create viable wearable tech. While we see some collaborations, including Apple partnering with Hermes and Nike, these partnerships will likely need to be standard (as opposed to occasional) to maintain wearables over the long-term.
Read on in Part 2 to learn about how implementing these strategies might result in better wearable products.


Source: VigetInspire


Regular or 360°? Both! Our Top 29 Amazing Facebook Video Ads


It’s no secret that Facebook’s video ads are a powerful marketing tool.
Forbes reported in November of 2015 that video had the most reach out of any post on the network, and Fortune reported that Facebook users watch about four billion video streams a day.

360° video came right on the heels of this regular video boom. From comparisons to virtual reality to early adoption by big brands, 360° emerged as a challenger to the supremacy of video ads.
But luckily, you don’t have to choose between regular or 360° video ads — you can harness the power of both.

With Facebook advertising bigger than ever on mobile, and more time spent consuming video than ever before, here are 30 amazing video ads to inspire you to kick off with one, the other, or both.
1. LG G5 Phone release
To launch their flagship smartphone, LG made a short video ad that references the video features of their phone. From a detachable camera grip to two lenses on the back of the phone — on a wide angle — the video emphasizes some of the best features of the device.
The framing of the video is square, and perfect for mobile. Better yet, with no sound, but an eye-catching blue background, viewers are drawn to the ad on their newsfeed without having to work to get the message — that this phone’s photos pack a punch.
When using regular video for your ad, make a bold statement by showing versus telling. This highlights the caliber of your product and allows you to stand out from your competitors.

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/ms_MY/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));

LG G5 : Cinemagraphy
The #LGG5 in stunning titan.A device that stands out on its own. ✔ See how the #LG #G5 stands out from the crowd: http://bit.ly/1Vy6Vi3
Posted by LG Mobile on 1hb September 2016

2. Love Has No Labels
The AdCouncil tapped into our emotions with their Love Has No Labels campaign, which has been viewed over a million times. Showing people presenting themselves to a welcoming crowd from behind an x-ray screen, the videos emphasize accepting diverse examples of love and community.
One great feature of this campaign was the number of different versions that the AdCouncil released. Although they all take the same format, viewers could catch different couples and families, keeping the campaign fresh for retargeting efforts.
Use videos to elicit an emotional response and get audiences to respond or react to your message. It’ll be memorable and if done correctly, leave a positive lasting impression.
[youtube https://www.youtube.com/watch?v=PnDgZuGIhHs?feature=oembed&w=500&h=281]
3. Volvo
This clever Volvo ad takes the viewer on a “Thumb Drive” through San Francisco while highlighting the advanced safety features of the XC60.
Perfectly optimized for mobile, the square aspect ratio keeps graphics looking good on the phone. Putting a thumbprint on the screen allows viewers to “drive” on the streets, which is a great way to enliven a video and invite the viewer to interact.
This campaign uses text boxes and graphics to emphasize the safety of Volvos — a trick that captures viewers’ interest and represents the hallmark of the brand.
Whether using regular video or the newer 360° video, the right mix of graphic elements allow your ad to stand out in the minds of your audience. Use clever graphics that relate to your brand, like Volvo did with bold text boxes.

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/ms_MY/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));

Take a Thumb Drive through San Francisco and across the Bay in the Volvo XC60. Bit.ly/60OfXC60
Posted by Volvo Car USA on 3hb April 2016

4. Red Bull
Known for their sponsorship of extreme athletes, Red Bull does not disappoint in this ad featuring a race between two Norwegians — rally car driver Andreas Mikkelsen and skier Askel Lund Svindal.
With stunning scenery and quick cuts between the car and skier, this video quickly captures interest as it starts to play. Turning on the sound surrounds the viewer with high-octane music to fit the adrenaline of the race.
Red Bull plays perfectly into its brand identity here while mixing in star power and visually appealing elements — and to great success, with over 800,000 views.
By exaggerating the comparison between two vastly different variables, brands can amplify the energy and excitement associated with their products. Don’t be afraid to experiment with bold ways to reaffirm what your product can do for the audience.

(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/ms_MY/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs);}(document, 'script', 'facebook-jssdk'));

Aksel Lund Svindal meets Andreas Mikkelsen
First one to the ferry wins.
Posted by Red Bull on 3hb Julai 2016

5. Chevrolet Canada
Chevrolet Canada uses 360° to pull at viewers heartstrings in this ad that features Denna Laing, a former professional hockey player. Denna suffered a career-ending spinal injury but has shared her overwhelmingly positive spirit since her injury.
This ad launched at the beginning of January and shares Denna’s incredible drive by announcing a partnership between her and the company to help her support her goal of competing as a rower. The video uses 360° to help you take in Denna’s world, and also puts you in Denna’s shoes as she experiences racing on the water through a VR headset.
This is a great example of building goodwill for Chevrolet and being innovative with 360° view. Use this technique to draw audiences closer to your brand, make the curious and draw them in. In essence, they can experience, virtually, the value you provide.

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It's New Year’s resolution time. See how we're supporting Denna achieve her goal in 2017. What's your resolution this new year?
Posted by Chevrolet on 22hb Disember 2016

6. Game of Thrones
In a bid to hype up fans for the much-anticipated sixth season of Game of Thrones, the opening titles for Game of Thrones were re-rendered to be viewable in 360 degrees on Facebook. This was a great way to appeal to fans of the show by giving them a new experience with a familiar sequence.
Thanks to the insatiable fanbase and the novelty of the rendering, this video had over 14 million views. No wonder — who can resist the haunting theme song and interactive graphics.
Consider putting a slightly new spin on a familiar, but successful, ad. You’ve already got users attention so impress them with something unexpected but true to your brand.

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Game of Thrones Opening Credits 360 Video
From King’s Landing to Dorne, explore the world of Westeros like never before in our immersive 360 experience.
Posted by Game of Thrones on 13hb April 2016

7. Samsung Gulf
Samsung launched their #BeFearless campaign to help people overcome the two most common fears: heights and public speaking.
Though this VR-simulation video, they invited people to see what it felt like to look at the dizzying vistas from Auckland’s SkyTower, even watching people taking part in the SkyJump experience. They overlaid inspirational messages onto the ground below to promote the experience of overcoming your fears with Samsungs products and training.
We love that this video runs as a part of a huge campaign — a great use of 360° video as one tool in a savvy marketer’s toolbox.
Empower your audience by showing them that you not only understand them but have the tools to help them succeed. What better way to do that than to use a video ad that shows, rather than tells, what you can do for them.

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From this height, do you feel excited? Or do you feel the fear? Walk in the sky in the palm of your hands with this immersive 360 experience. #BeFearless. Take part in Samsung VR experience and learn to conquer your fears.http://spr.ly/6188BP1fj
Posted by Samsung Gulf on 30hb Oktober 2015

8. Kerrygold
In this video ad, Irish dairy co-op Kerrygold adapts a scene from their popular television ad campaign, to the tune of 100,000 views. They take the tagline, “Love at first bite,” and use video looping to show two school kids smiling at each other endlessly.
It’s a sweet video that shows how easy it is to tailor existing content to the Facebook format, especially when you’ve got something as cute as this commercial.
Increasingly, audiences are consuming ads on mobile devices. It’s important to adapt your ads to work well with this to expand your reach. You can take existing content and breathe new life into it by applying it to new platforms.

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Love at first bite. Kerrygold was made for this moment.
Posted by Kerrygold USA on 9hb November 2016

9. Star Wars
In the run-up to Star Wars: The Force Awakens, an exclusive, 360° video was released on Facebook and viewed over 7.8 million times.
The video lets users ride through Jakku on a ship through sand and debris. It perfectly captures the essence of the planet, and pulls you into the Star Wars universe like never before.
Even those who aren’t hardcore Star Wars fans can enjoy the beautiful graphics and feeling of being swept through the landscape on a futuristic ship. It is a great launch teaser because it generates excitement without overworking other parts of the film’s release, like theatrical trailers.
Your ads should appeal to a wide audience by highlighting shared traits. Rather than overwhelm them with product information, focus on their experience while viewing your ad. Make it enjoyable and interactive and let it speak for your brand.

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Star Wars: The Force Awakens Immersive 360 Experience
Speed across the Jakku desert from Star Wars: The Force Awakens with this immersive 360 experience created exclusively for Facebook.
Posted by Star Wars on 23hb September 2015

10. Nescafé
This 360° experience shows people rocking out and getting ready to greet the day with Nescafé. The super catchy theme song has you nodding your head along, and each scene features a breakfast from around the world. This ad easily translates to any viewer from any country: the happy families starting their day and the bright colors really make it a fun take on the 360° feature.
Let your video speak for itself. Notice there are very few words used throughout the video. When planning your next ad campaign, focus more on using strong visuals that speak to the value of your brand.

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NESCAFÉ #GoodMorningWorld 360°
Whatever time, it’s never too late to pump up the volume and say #GoodMorningWorld HINT: move your phone!
Posted by NESCAFÉ on 11hb November 2015

11. Walt Disney World
If you didn’t already want to go to Walt Disney World, you will after this ad. They pack the highlights of the Disney World experience into three short minutes that have been viewed a whopping 8 million times.
Giving a 360° feature really makes you feel like you’re on an exciting vacation, taking you on rides and encouraging you to take in all the splendors of the park. And if you’ve already visited Walt Disney World, this tour is a great blast from the past that definitely outdoes any pictures and video you took on your own trip — no offense, amateur photographers!
What better way to show your audience what you can do for them than bringing them into your world. 360° is a great option for this type of ad because it serves to ramp up audience excitement which is exactly what you want. Again, show versus simply telling.

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Walt Disney World Presents: How to Use 360 Video with Goofy!
Join Goofy as he leads you through an exciting demonstration of 360-degree video technology, zapping you through a whirlwind tour of Walt Disney World Resort!
Posted by Walt Disney World on 11hb November 2015

12. Urbanears Limited Sweat Edition
In a humorous advertisement for their washable headphones, Urbanears filmed athletes sweating all over their headphones before packaging them up “to be sold.”
The opening of the ad draws heavily from athletic company advertisements, showing a montage of people working out hard — this is a clever way to draw in their perfect customers for their “active” headphones. We can only imagine that they targeted Facebook users who have liked active brands to maximize the potential of this great ad.
When it’s appropriate, your ads should be fun and show the lighter side of your brand. You have a great product to advertise so use a video that audiences can relate to, in the is case fitness, and present it in a way that resonates with potential customers.

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Limited Sweat Edition – Urbanears Active
Get ready for some real sweaty inspiration. The Limited Sweat Edition combines wireless and washable Hellas with the sweat of true movement-makers. Watch three pairs being made in the Mojave Desert by running coach Knox Robinson, dancer WilldaBeast Adams, and musician Amanda Bergman. #LimitedSweatEdition #UrbanearsActiveWatch Full Film: http://urbanears.com/sweat
Posted by Urbanears on 26hb Mei 2016

13. Coca-Cola
Taking advantage of Facebook’s release of reactions, Coca-Cola made a short, looping video that was a playful twist on a smiley face. The charm and cuteness of the #Cokemoji is a fun way to keep Coca-Cola on people’s minds without spending the effort to create a full-scale ad campaign.
Instead, this video was the perfect response to a new feature — lighthearted and topical, with an incredible 1.4 million views.
For a unique approach to your ads, have fun with visual relationships. Find two or more common elements and combine them to form something new. To work, each element has to be fairly common, like the smiley face emoji and Coco-Cola bottles.

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Images of a new button have been leaked. #Cokemoji
Posted by Coca-Cola on 25hb Februari 2016

14. GoPro
This awe-inspiring 360° video features pro surfers Anthony Walsh and Matahi Drollet hitting the waves in Tahiti.
This video is perfectly on-brand for GoPro, the portable video camera that carries the tagline Be a HERO. Although it would’ve been an incredible ad without the 360 angle, being able to immerse yourself in the water and the waves make you want to watch this video all the way through — maybe even more than once.
It’s gotten over 6 million views, and it’s not hard to see why. Everyone would love to be able to experience the beauty and thrill of surfing, and GoPro lets you do that without leaving your couch.
Use 360° videos to draw your audience in and excite them. If you have an interactive product, this type of video acts a little like a test drive for them.

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GoPro Spherical: Tahiti Surf VR
Anthony Walsh and Matahi Drollet bring us inside some of the biggest barrels Tahiti has to offer in full 360°.For the most immersive experience, click and drag on your desktop, or move your iOS device in any direction.
Posted by GoPro on 12hb November 2015

15. Nike
This minimalist ad speaks powerfully about the distractions of modern life and encourages people to toss away their screens and go for a run.
In Nike’s signature font, single words flash in front of the viewer to tell the story of how much time we spend looking at screens, reading comments, and watching TV. Although there is a voiceover that reads the story aloud, the text-only nature of the video makes it well suited to Facebook, where videos are often viewed without sound.
Keep your ads simple so that words and graphics don’t distract from your message.
[youtube https://www.youtube.com/watch?v=hncWOZawsWo?feature=oembed&w=500&h=281]
16. Chipotle
This stop-motion video by Chipotle is a cute way to encourage customers to make Chipotle part of their football game day. Perfectly formatted for mobile, the ad shows someone fashioning goal posts out of a foil burrito wrapper and making a “kick” with a chip.
Again, this is a short and lighthearted video that can be viewed without sound — the best thing to put in front of busy mobile scrollers, especially if they’ve hit that all-important “like” button for their favorite NFL or college football team. Chipotle can definitely call this ad a touchdown.
Use ads that cater to your target audience by tapping into their loyalties and the things they love — like pro sports or family.

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Final Foilagami FB.mp4
Chip shot.
Posted by Chipotle Mexican Grill on 23hb September 2016

17. Lenovo
As a part of their #IHackedLife campaign, Lenovo came out with minimalist ads that give viewers valuable “life hacks” — like the one below, which suggests using coffee ice cubes to keep iced coffee from getting watered down.
The bold blue of the background and call to action at the end of the video encourages viewers to hashtag their own life hacks, making this a compelling part of their campaign. Inviting customers to join the conversation can really engage them with your brand.
Sometimes simplicity is better, and these short, uncluttered videos from Lenovo are a case in point.

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TELL US YOUR LIFEHACK idea and hashtag #Ihackedlife. We'll showcase the best at #LenovoTechWorld More: www.ihacked.life
Posted by Lenovo on 5hb Mei 2015

18. Uniqlo
This gorgeous, slow-motion Facebook ad by Uniqlo asks the viewer to reflect on why we dress the way we do. From the opening, “Why do you get dressed?”, Uniqlo hooks the viewer and keeps them engaged in the narrative of the ad.
The cinematography in this short video is also some pretty impressive work, as we see different people moving slowly through busy city life and wonder why each of them is dressed how they are. Packing such good directing into a short video is hard, but it definitely paid off for Uniqlo, as the campaign has 1.4 million views.
If your ads can give people a new perspective on the world around them, you’re sure to capture their interest. Whether that’s an intriguing question, like Uniqlo’s, or a recipe, show how you can bring a new dimension to customer’s lives.

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Science of LifeWear Brand Video FW16
Why do we get dressed?To make clothes for life, we'll keep asking. That's the science of LifeWear.Discover more: http://goo.gl/PR72mx
Posted by Uniqlo UK on 5hb September 2016

19. Honda
This festive, family-friendly Honda ad is more of an experience than anything else. Immersing the viewer in a 360° virtual “candy cane lane,” Honda lets the viewer take in seasonal decorations while driving though a cozy neighborhood.
With its whimsical music and overload of bright lights, it’s easy to imagine a kid looking around the scene with wonder. This delicate slice of the season is definitely enjoyable in a sea of hectic “get it before the holidays!” ads.
This type of ad is all about putting a new spin on something. Show people what you can offer them from a new perspective. With this, Honda shows it’s lighter side and doesn’t focus on it’s car features.
[youtube https://www.youtube.com/watch?v=Qc7TEyDC2fQ?feature=oembed&w=500&h=281]
20. McDonalds
What do a stack of pancakes and a jet skier have in common? Well, in this McDonald’s video ad they both swirl tantalizingly before the viewer. Though just 15 seconds with no sound, the video is captivating and blends the spirit of the summer season with McDonald’s breakfast.
We love how simple this ad is, and how it grabs the viewer with its hypnotizing spirals.
Again, if you want to leave a lasting impression with your ad, tap into your audience’s emotions. You don’t need a lot of words or graphics to induce a reaction. Whatever the emotion you’re going for, use visuals that speak to that emotion and relate to your brand.

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The real summer wave: #AllDayBreakfast. Menu items vary by location. Deliciousness doesn’t.
Posted by McDonald's on 26hb Jun 2016

21. T-Mobile
This short T-Mobile video attained over 2.8 million views over three days in January 2017— and it’s no wonder why.
As part of their ad campaign Share your #FeeFace, T-Mobile encourages Facebook users to post photos of their #FeeFace in the hope of winning prizes. Bringing together a campaign, a reward, and a call for user engagement in one video was clearly a recipe for success. Besides, who doesn’t want to share one of those unflattering selfies we all have on our phones?
While it’s not always necessary, including a call to action within your ad will urge viewers to move beyond just viewing your ad to doing something about it. In fact, adding in what audiences stand to get out of it is a great way to encourage responses.

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Show your #FeeFace!
In with the new #TMobileONE, out with unwanted taxes and fees! Share your last #FeeFace and demand change for a chance at surPRIZES. Rules http://po.st/PTa1kg
Posted by T-Mobile on 17hb Januari 2017

22. Los Angeles Chargers
To promote the San Diego Chargers’ move to Los Angeles, the NFL team hyped up their new home with a breathtaking 360° video of a sky-diver jumping into the stadium. From the sound of wind whipping around the camera to the spectacular aerial view, it’s an immersive experience.
Although pro sports teams changing locations can be a dicey topic, the Chargers avoided any negative feelings by giving viewers a pure adrenaline rush.
For the purposes of drawing in your viewers, 360° video is a great tool to use. Use it to introduce audiences to something new in a way that they can viscerally feel.

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Parachuting Into the Chargers Game (360 Video)
Incredible 360-degree parachute jump into the Chargers game! #360Video courtesy JC Ledbetter/Frog-X Parachute Team and 360fly.
Posted by Los Angeles Chargers on 15hb Oktober 2016

23. Netflix
To promote their sci-fi series Stranger Things, Netflix reproduced the Byers family’s creepy house in a 360-degree video for viewers. Much like the interactive Game of Thrones theme, this is a fresh take on how to get viewers inside their favorite shows.
With the tagline, “Do you have the guts to experience Stranger Things in 360 videos?”, they dare viewers to take the plunge and interact with the video — a clever dare sure to entice fans of suspense and horror.
Use your ads to engage your target audience and current customers by putting a new spin on your product. Peek their curiosity by asking questions or telling your story in a new way, something they haven’t heard before.

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Something's lurking inside the Byers house. Do you have the guts to experience Stranger Things in 360 video?
Posted by Stranger Things on 9hb Ogos 2016

24. Pasadena Humane Society & SPCA
What better way to promote your animal welfare organization than to create a 360° video of a room of kittens? If you find one, let us know — this video has 6 million views and is probably the cutest thing you’ll see this week.
Bottom line: we would donate to help that room full of kittens, and you probably would too. Combining a call to action with an emotional response is a surefire way to get noticed.

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Kittens Dancing in 360
Need a kitten fix? Look no further than this 360 video of our kitten communal room!
Posted by Pasadena Humane Society & SPCA on 19hb Julai 2016

25. Liverpool FC
If you’ve ever been inside a stadium with thousands of fans rooting for your team, you know what an incredible experience that is, and this ad captures that perfectly. Their caption tells the viewer, “turn up your sound,” and when you do, you’re immediately transported field side.
Tugging on the heartstrings of their supports gives this video a swell of emotion that digs into the heart of a fan’s experience in Liverpool’s stadium. Short of a championship montage, this might be as emotional as it gets for sports fans, at least according to the people that have combined to give the video 8 million views.
Whatever your niche, create ads that they can instantly relate to. What are their interests? How do they use your product? Use this information to build a campaign that speaks to them.

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360°: You'll Never Walk Alone
⬆ Turn your sound up and experience You'll Never Walk Alone from the Kop in our first full 360° video…
Posted by Liverpool FC on 14hb Januari 2016

26. Microsoft
This brilliant ad from Microsoft takes you on a tour of the world’s quietest space: an audio testing chamber in their facility. As you’re shown around, you’re encouraged to take a look at the room, just as if you were actually in the facility.
When looking around, facts will appear that line up with your tour of the space. There are even some audio experiments to show you just how unique of a place it is.
Use your ads to make customers feel welcome in your private company space; this creates a sense of inclusiveness for the viewer — Microsoft is bringing you through the facility like an honored guest.
Although this tour isn’t aligned with a specific Microsoft product, the experience of watching through this video is sure to leave an impression. It’s been shared over 11,000 times.

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Shh! Step inside the quietest place on earth in this immersive 360 video.
Posted by Microsoft on 2hb Jun 2016

27. Pepsi
Pepsi taps into NFL player Odell Beckham Jr’s star power by starting their video with a graphic of him telling users to “slow their scroll” to watch. As the ad opens, we are thrown into a completely different scenario, Odell nowhere to be seen, only to have him come back at the end of the ad in a funny twist.
Piquing the viewer’s curiosity and playing to their love of athletes and other celebrities is always a great way to kick things off. But even if you can’t afford to have Odell Beckham Jr star in your commercial, there are plenty of recognizable, cute, or funny things to use to tell people to stop and watch.

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#BreakOutThePepsi with Odell Beckham Jr. – Ring Toss
23rd time IS the charm, and you finally got that purple bear. Time to #BreakOutThePepsi
Posted by Pepsi on 25hb Oktober 2016

28. Nest
Remember when we loved this humorous billboard campaign from Nest? Well, their videos don’t disappoint either. Although it’s just 7 seconds, this video really captures the hilarity of the holidays when a fully decorated tree falls right as a man in PJs ambles into the room, picking up speed as he sees the tree go down.
Again, Nest maintains a positive focus on the “everyday mayhem” that can be captured by your home security system, rather than using fear to make the viewer feel uncomfortable. Especially around the holidays; it’s the right call.
Add creativity to your ads by saying the same thing in a new way. Just like security ads doesn’t have to be scary, put a fun twist on a familiar topic. Get audiences to see them differently while still being able to appreciate the value in what you offer.

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Oops. #caughtonNestCam
Posted by Nest on 21hb Disember 2016

29. IKEA
Just in time for people to move into their dorm rooms for the first time, IKEA put out this video of a dorm room that was completely outfitted with their furniture and accessories. You can use the 360 view to take in the whole scene and be in awe of how to put together a tiny college dorm can look.
Although it’s a short, simple video, it is perfect for students who are getting excited about decorating their space and are looking for a little dorm inspiration. Another good example of how to take advantage of big life events in your advertising.
Again, simple ads are great. Simple visuals are all your ads need to show audiences what your offer. Create something with enough details to make them stop and linger for a minute. The longer you can get them to interact with your ad, the better.

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Check out this 360˚ view of our back to college makeover for an IKEA super fan, with help from Remi Ashten!
Posted by IKEA on 15hb Ogos 2016

Best of both worlds
The possibilities of 360 and mobile formatted video are pretty huge, and so applying these trends to your customer’s Facebook feeds is a great way to get your brand on their minds.
So, what do you think? Is there any amazing video or 360° ads that we missed?
Source: https://adespresso.com/feed/