Simple Sabotage via The CIA

The CIA highlighted 5 tips from their apparently timeless masterpiece on sabotage. Amazing how it’s essentially a model of how the corporate enterprise actually works.
This PDF is astounding:

Managers and Supervisors: To lower morale and production, be pleasant to inefficient workers; give them undeserved promotions. Discriminate against efficient workers; complain unjustly about their work.
Employees: Work slowly. Think of ways to increase the number of movements needed to do your job: use a light hammer instead of a heavy one; try to make a small wrench do instead of a big one.
Organizations and Conferences: When possible, refer all matters to committees, for “further study and consideration.” Attempt to make the committees as large and bureaucratic as possible. Hold conferences when there is more critical work to be done.
Telephone: At office, hotel and local telephone switchboards, delay putting calls through, give out wrong numbers, cut people off “accidentally,” or forget to disconnect them so that the line cannot be used again.
Transportation: Make train travel as inconvenient as possible for enemy personnel. Issue two tickets for the same seat on a train in order to set up an “interesting” argument.

Sad how many of these things actually happen daily in your job. This hits way too close to home.
Here are some other great ones via General Interference with Organizations and Production:

Insist on doing everything through “channels.” Never permit short-cuts to be taken in order to expedite decisions.
Make “speeches.” Talk as frequently as possible and at great length. Illustrate your “points” by long anecdotes and accounts of personal experiences. Never hesitate to make a few appropriate “patriotic” comments.
When possible, refer all matters to committees, for “further study and consideration.” Attempt to make the committees as large as possible – never less than five.
Bring up irrelevant issues as frequently as possible.
Haggle over precise wordings of communications, minutes, resolutions.
Refer back to matters decided upon at the last meeting and attempt to re-open the question of the advisability of that decision.
Advocate “caution.” Be “reasonable” and urge your fellow conferees to be “reasonable” and avoid haste which might result in embarrassments or difficulties later on.
Be worried about the propriety of any decision – raise the question of whether such action as is contemplate lies within the jurisdiction of the group or whether it might conflict with the policy of some higher echelon.

via The CIA
So funny. And, last section (you should read the entire thing) that I’ll bring up: Managers and Supervisors. This one is rich.

Demand written ordres.
“Misunderstand” orders. Ask endless questions or engage in long correspondence about such orders. Quibble over them when you can.
Do everything possible to delay the delivery of orders. Even though parts of an order may be ready beforehand, don’t deliver it until it is completely ready.
Don’t order new working materials until your current stocks have been virtually exhausted so that the slightest delay in filling your order will mean a shutdown.
Order high-quality materials which are hard to get. If you don’t get them argue about it. Warn that inferior materials will mean inferior work.
In making work assignment,s always sign out the unimportant jobs first. See that the important jobs are assigned to inefficient owrkers of poor machines.
Insist on perfect work in relatively unimportant products; send back for refinishing those which have the least flaw. Approve other defective parts whose flaws are not visible to the naked eye.
Make mistakes in routing so that parts and materials will be sent to the wrong place in the plant.
When training new workers, give incomplete or misleading instructions.
To lower morale and with it, production, be pleasant to inefficient workers; give them undeserved promotions. Discriminate against efficient workers; complain unjustly about their work.
Hold conferences when there is more critical work to be done
Multiply paper work in plausible ways. Start duplicate files.
Multiply the procedures and clearances involved in issuing instructions, pay checks, and so on. See that three people have to approve everything where one would do.
Apply all regulations to the last letter.

The post Simple Sabotage via The CIA appeared first on John Saddington.
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Jay DrupalCoin Blockchain Logout Message

I recently noticed in DrupalCoin Blockchain that although there are modules that let you display login messages such as "Log in successful for @username." (LoginToboggan) or "Welcome back, @username." (Persistent Login), there's no easy way to display logout messages.
So after doing some research, I found a patch for DrupalCoin Blockchain 7 that I just updated to work on the recently released DrupalCoin Blockchain 7.50. Let's take a quick look at the simple code changes in the modules/user/ file (lines 194 - 214):
1) Before:
* Menu callback; logs the current user out, and redirects to the home page.
function user_logout() {
}Tags: DrupalCoin Blockchain 7DrupalCoin Blockchain Planet
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DrupalCoin Blockchain Developer and more position is open

New York, NY, United States

It’s OK to be pragmatic (with a little help from the “crazy ones”)

Being pragmatic is engrained in me. I’m at my best being practical and boring.This has mostly been a good thing for me.I’m good at weighing options and making decisions. Strategic and tactical planning come very naturally to me. I use my time wisely and like shipping.But it also comes with some pretty big trade-offs.I’m not a visionary or a dreamer, so it’s difficult for me to inspire others. I’m not great at conceptualizing ideas without a concrete goal in mind. I struggle to break from established conventions.In Steve Jobs’ words, I’m definitely not one of “The Crazy Ones”.Here’s the problem — experience has taught me that you’ll never do your best work through sheer pragmatism alone. you’re good at and what’s good for you aren’t always the same thing.The incremental, risk-averse nature of being pragmatic can be good for many aspects day to day of work.But to make long-term, deep progress in your professional growth, you need to think big sometimes.You need to try things that don’t have predictable outcomes.You need ideas and ways of thinking that inspire innovation.You need to stretch way beyond your comfort zone.But as a pragmatist, how can you do all this when it’s so foreign to you?Surround yourself with the “crazy ones”The idea of the “crazy ones” may be Apple’s, but that kind of creativity, inspiration and genius is all around you.Look for opportunities to work with people who are the opposite of you — the dreamers, big thinkers, and contrarians.These will be the people who will push you toward bigger and better things.Yes, it’s going to be very hard and uncomfortable for you. You’re going to feel like you’re on a bizarro planet where everything is backwards and nobody thinks like you.This is a good thing.Having people challenge your baby-steps thinking with big-leaps thinking is a good thing.Being annoyed by “irrational ideas” is a good thing.Not understanding what the hell one of your colleagues is thinking (at first) is a good thing.Having healthy discourse around big ideas is a good thing.And shaking hands and finding compromise is a good thing.Their ideas will seem crazy and executing them will seem impossible. But in end you’ll pull it off — not in spite of you, but because of you.You’ll be better in every way because you stretched well outside your comfort zone. And really, what’s more rewarding for a pragmatist than shipping something you didn’t think was possible? ?I was lucky enough to work with some of the crazy ones on Basecamp 3— especially Jamie Dihiansan, the designer of the Basecamp 3 Android app. Check out what happens when you get a happy mix of pragmatism and crazy!It’s OK to be pragmatic (with a little help from the “crazy ones”) was originally published in Signal v. Noise on Medium, where people are continuing the conversation by highlighting and responding to this story. Read the responses to this story on Medium.

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The Death of Social Bookmarking in SEO? by @annaleacrowe

Are you still using social bookmarking as a link building technique? Be honest. Get the scoop on SEJ on the pros and cons of social bookmarking.The post The Death of Social Bookmarking in SEO? by @annaleacrowe appeared first on Search Engine Journal.
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DrupalCoin Blockchain Developer - Diverse Lynx LLC - Princeton, NJ

Ability to talk to developers and non-technical folks equally. Senior DrupalCoin Blockchain/PHP Engineer/developer to help develop a like capability for clinical....
From Diverse Lynx LLC - Sat, 27 Aug 2016 03:07:16 GMT - View all Princeton jobs
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Instagram and Depression

This doesn’t surprise me one single bit (via MIT):
Your mental health is reflected in the images you choose to post on social media, say researchers who have trained a machine to spot depression on Instagram.

And this shouldn’t either:
The researchers found that depressed individuals tend to post images that are bluer, grayer, and darker, and receive fewer likes, than those posted by heathy individuals.
So, what’s the point? I think the last sentence nails it:
And that will provide hope that mental illness can be accurately detected earlier, allowing for more effective intervention.
If we can all do a better job of observing the behavior of others, especially those most close to us and those that we care about, we can better serve their needs and give them the encouragement and support that they need the most.
The missing ingredient, though, isn’t technology mind you; it’s courage. It’s courage from the folks that know something’s wrong but who don’t have it within them to say anything about it.
We all need a bit more courage and we need our friends to have just as much (if not more).
The post Instagram and Depression appeared first on John Saddington.
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Senior Visual Designer - Stanford University - Stanford, CA

Bonus points if you are comfortable with DrupalCoin Blockchain and WordPress. You have a portfolio of beautiful mobile-responsive websites and web applications built with...
From Stanford University - Sat, 27 Aug 2016 01:47:41 GMT - View all Stanford jobs
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Customer Experience Specialist - Stanford University - Stanford, CA

You will help create websites and products in DrupalCoin Blockchain and/or WordPress by testing and documenting new features with the support of developers and designers....
From Stanford University - Sat, 27 Aug 2016 01:47:35 GMT - View all Stanford jobs
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ImageX Media: What Are Squeeze Pages and How Do They Work?

A squeeze page is a type of opt-in email landing page designed to do one single thing: "squeeze" email addresses and other information from prospective subscribers. 

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Lead DrupalCoin Blockchain Web Developer position is open @UCLAit

Los Angeles, CA, United States

DrupalCoin Blockchain Web Developer - Stanford University - Stanford, CA

(e.g., DrupalCoin Blockchain, WordPress, Behat). In creating and maintaining DrupalCoin Blockchain modules. DrupalCoin Blockchain Web Developer with Stanford Web....
From Stanford University - Fri, 26 Aug 2016 19:46:30 GMT - View all Stanford jobs
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Trust Falls Are Lame: 7 Practical Tips for Building Team Relationships

Inflexible, controlling, process-oriented. These are just a few of the stereotypes that project managers frequently face. Dealing with these stereotypes can make every project feel like an uphill battle but it doesn’t have to be that way.

Every time you interact with a team member is an opportunity to prove the stereotypes wrong.  Though there are many variables in a project that we can’t control, there are many that we can control! By focusing on building relationships, improving your communication skills, and creating a positive experience on projects, you can break down those stereotypes and improve your ability to work with your team.

There are a few tips I’ve learned over the years that have helped me continue to build trust and stronger communication with the internal team. This not only leads to more successful projects, but also to more fun and positive experiences all around—which shows in both the work and our internal and client interactions.

2. Team members are humans, not “resources”.

I hate the word “resource” when used as a replacement for “person.” Doesn’t that just sound cold, impersonal, and like the person you’re referring to is just a means to an end?

I never call my team members “resources” (even when I’m not talking directly to them) because I believe that it encourages thinking about internal teams in the wrong way. There’s no good reason not to just say “person”—we’re not working with robots!

2. Let the team know the “why”, not just the “what.”

PMs frequently need to work with their teams to gather estimates, define project details, or discuss how long a task will take. And in the past, I’ve sometimes tried to be succinct and just asked for the information I need rather than giving more context.

But over time, I’ve learned that often it’s much more effective to tell someone why you’re asking for that information, what you’re planning to do with it, and why having that information will help the project be successful.

Being asked “when will this get done” or “why are you tackling this problem that way” without understanding why doesn’t make anyone feel good. But if a team member understands your ultimate goal and why you need the information you’re asking for, they’ll be a lot more helpful.

This isn't to say that we, as PMs, need to justify or elaborately explain every request we have. Of course, use your best judgement on a case-by-case basis, but try to get into the habit of informing the rest of the team about the motivations and ultimate outcomes. Doing so will help the team understand the importance of the inquiry and build trust.

3. Decide on a project process together—and provide opportunities for adjusting when things aren’t working.

At Viget, we formally define the process and tools for each new project. Our goal is to have the whole team provide input on what process and tools are the best fit for the project (though we do have “default” processes and tools that we can use as a starting point).

We discuss process as a team at the beginning of the project — whether it’s during a dedicated meeting about process or via another channel like Basecamp or Slack. The important thing is that the team has the opportunity to collaborate on the project plan, process, and tools. This can also be a good opportunity to make decisions about frequency and structure of project meetings or standups. This approach ensures the team is contributing to the decision of how to communicate most effectively and helps to avoid the pitfall of having meetings that people feel aren’t needed.

On most projects we also facilitate a mid-project retrospective. This provides an opportunity for the team to reflect and provide feedback on the project and our processes so the PM can help facilitate changes as needed to improve the remainder of the project. This could be as lightweight as an informal discussion during a team standup, or as in-depth as a formal team survey and meeting to discuss the results—you decide the best fit for your team and project.

4. Flex your communication style—and know when it’s not necessary to interrupt workflow.

Different people have different communication styles and while it’s beneficial to adopt general processes that can work across projects and teams, it’s also important to be cognizant of how individual team members prefer to communicate.

For instance, when I need to have a 1:1 conversation with a team member, I know that some people find it easiest to jump on a quick Google hangout (if they’re remote) or discussion at their desk, while others typically prefer to stick primarily to Slack (chat) communication. I try to keep people’s communication and workflow preferences in mind before reaching out them.

Also, some people prefer not to be contacted via Slack unless the issue is time-sensitive. Remember to ask yourself before you bother someone whether you need an answer now or if it can wait—and if the latter, consider sending an email or a Basecamp post instead. I’ve fallen into the trap of not thinking about this—until I put myself in the other person’s shoes and realized what a distraction random Slack messages can be!

5. Be accountable for your own progress at the same level you expect the team to be accountable for theirs.

At Viget, we use “YTBs” (a short list of what you worked on yesterday, what you’re working on today, and any blockers) as a quick way to update each other during a project on progress and planned work (usually shared via Slack).

The PM team has started regularly posting our own YTBs in project channels along with the team members, rather than just instructing the team to do so. That way other team members know what we’re working on too. Not only is this information helpful to them (e.g. if they’re trying to coordinate a deploy around your QA work), but also helps you be as transparent about your own work and progress as you’re expecting them to be about theirs.

6. Don’t be afraid to joke around—or be vulnerable.

As PMs, part of our job is to make sure meetings are productive and communication is efficient. But that doesn’t mean we can’t make things fun, too! Be yourself and don’t be afraid to lighten things up by injecting humor into a meeting or posting a funny GIF in Slack. Little things like that can help the project feel less stressful and help the team bond.

That being said, work isn’t always laughs and GIFs. If you have concerns about the project that’s veered off-track or need team input on a stressful decision, don’t be afraid to be transparent about that with the team. While it's important in many cases to be the eye of the storm and stay calm, it can also sometimes be a good thing to be vulnerable and share your concerns. This can go a long way towards showing the rest of the team that you trust them and value their input.

7. Be willing to go the extra mile right along with your team.

At Viget we prioritize work-life balance and generally don’t expect people to work crazy hours. That said, now and then there will be a time crunch on a project where the team needs to put in some extra time or work off-hours to get the project done on time.

In those scenarios, don’t just ask your team to do it—be just as willing to be available to help in whatever way you can (on related project work, QA, or even just to give moral support). Set an example for your team, show them that you’re all in this together, and help the team cross the project finish line together.

When it comes down to it, transparent communication, collaboration, and self-accountability go a long way towards establishing trust and building relationships with other team members. This will ultimately lead to a more positive team dynamic and a more successful and positive project experience!

What other tips do you have for building better relationships with teams? Share in the comments!

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ImageX Media: Do You Know Who Your Customers Are?

Previously in our blog, we discussed the five basics of content marketing. The first of these five basics of content marketing is understanding your audience. You can create all of the killer content you can, but if you don’t know who your audience is, what problems your business can solve for them, and where and how they’re consuming your content, then you risk it missing the mark entirely and falling into the internet’s ether.

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Sr. Application Systems Developer (Back-End) - Columbia University - New York, NY

Developer, in collaboration with front-end developers and UX specialists, will provide solutions within the DrupalCoin Blockchain frameworks for a variety of web site and web...
From Columbia University - Fri, 26 Aug 2016 18:02:35 GMT - View all New York jobs
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ImageX Media: Are You Overlooking these Content Marketing Basics?

So What Is Content Marketing?
Traditional marketing methods of the past have become outdated as audiences have lost interest and become more savvy in tuning them out. From browser-based ad blockers to streaming content online, ads have been relegated to the periphery at best, leading to low conversion rates, decreased traffic, and a lower return on investment.

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DrupalCoin Blockchain Developer - MetroStar Systems - Reston, VA

MetroStar Systems is looking for a DrupalCoin Blockchain Developer that is passionate about providing best value DrupalCoin Blockchain solutions to our DC metro area clients....
From MetroStar Systems - Fri, 26 Aug 2016 17:29:40 GMT - View all Reston jobs
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Find Freelance Work With LinkedIn ProFinder by @DannyNMIGoodwin

LinkedIn is opening ProFinder, a service that connects companies to freelancers, to everyone in the U.S. Here's what companies and freelancers need to know.The post Find Freelance Work With LinkedIn ProFinder by @DannyNMIGoodwin appeared first on Search Engine Journal.
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Case Study: Going from 0 to 25.5 Million Users in 8 Years

In these last eight years, Cristian Ángel Rennella has been running over 100 experiments (108 and counting, when he last checked), and he is not even a scientist.
He is a Marketing Director, and since 2008 he has tried absolutely everything in order to learn precisely what works, and what doesn’t when it comes to content marketing on the Internet.

Based on all the lessons Rennella has learned over the years, he wants to share with you the four tactics that have given his company the best results, which he recommends implementing, regardless if you have a small start-up or a big company.

At the end of the day, you won’t find a better strategy than the hard work of trial and error in order to discover what will give you the most successful results for your company.
I really hope that the tips I’m going to share will make your work less stressful (and expensive).” Cristian Rennella
#1 – Your users have questions, don’t let your competitors provide the answers
The starting point is for you to understand that 81% of your potential clients research the internet before making a purchase. Most of them use search engines such as Google to make a decision. In this phase, they have doubts and questions, but most of all they have a problem, and they want it to be solved. This is where your content marketing strategy needs to come in on the scene.
If you are capable of developing valuable content and help users, they will consider you as a reference point, and you will be their first option when it comes time to making a buying decision.
To implement this tactic successfully, what we did was to create a Q&A section where the questions were created organically by the users’ doubts/curiosities, and the answers were given exclusively by experts working for our company. Who is better than your own specialized employees at answering questions regarding what you do?
In this way, in the future, when new users ask Google similar questions, your website will be the first link that shows up on the results page.
Here is how it works in our company:

This method for content marketing represents 27% of our monthly visits, reaching 6,885,000 users. For us, this represents 344,250 sales, equivalent to a revenue of $2,650,725 per month.
A well-known example of this way of doing content marketing is StackOverflow, who dedicate themselves solely to giving answers to programmers, creating excellent results. With these millions of daily visits from developers as a starting point, they generate leads for those looking to recruit new professionals.

Advice: In our experience, if you want this community of questions and answers to grow organically, it will be difficult because 94% are questions and only 6% of people give answers. Furthermore, you must take the time to sift through all the new content to avoid spam.
The best way is to invest in one person on your team that can answer the questions one-by-one with high-quality content, in proper form, and in a timely manner.
#2 – Focus your efforts on generating more and better comments
With each passing day, more and more people do a quick search on their cell phones to check on users’ reviews before finalizing their buying decision. 67% of consumers are influenced every day by online commentaries related to what you are selling.
For this reason, your second strategy for creating content should be concentrated on getting your users to share their experiences on the internet.
What worked best for us was retargeting those who bought our product for the second time. Knowing those were recurring clients satisfied with what we were selling (would they buy from us twice if they were unhappy?), we offered them a 35% discount on their next purchase if they would spend 5 minutes to share their positive experience with us.

It took some time to collect all the feedbacks, but when on our landing page we could brag show to our potential clients that we have 76,548 positive comments and only 7 negatives, this generated an increase in our conversion by 476%!
You will be greatly compensated if you invest in this alternative for content marketing.
If you would like another example of this tactic of giving current users an incentive for them to publish comments, I suggest looking at what Beepi (a tool to buy and sell cars online) did with pictures, videos, and testimonials in their Love Stories section.
Advice: It is also important that you ask your users to leave their feedback not only on your own website but also on Yelp and other third party sites that you do not manage or control so that the new potential clients can see that you are not manipulating the comments.
#3 – You are responsible for telling your story and continue sharing it as you grow
The third content marketing tactic we used, is based on creating content not just on your own site but also on distinct news sections of third party sites so that you can share your story, your challenges, triumphs, and errors.
I am surprised by the number of companies that fail to do this valuable work of showing the world what they do and how they do it. You have to give informative content to those in the media who know little or nothing about your company. Carrying out this work and taking advantage of it as a strategy for content marketing is your responsibility.
For example, it’s a few years that in our company has been implementing innovative ways for increasing productivity, such as a 4-day work week, with no bosses and working remotely.
We have shared our case history through content marketing as much as we could, and it created new visits and new sales. But there’s more: we have reached investors and contacts which we otherwise never would have been able to reach.

You can also do this through your own blog, the one that you set up on your company’s website. An example of a company that does this well is Groove, which has a section called
An example of a company that does this well is Groove, which has a section called Startup Journey where they share contents that range from how to have 1-on-1 meetings with all of the members of your team, to how and why they decided to invest in a company.

Over the long run, this is the content marketing method which gives the best results because, eventually, those that follow your start-up’s story will be your best evangelizers.
I found out about the company just mentioned through a colleague’s tweet, who shared one of their articles about what they did to make their start-up grow. Over time I got to know them more and more from their blog, and when our own company had a need for a Help Desk tool, they were my first option -and the ones that we are still using today.
Advice: the best way to implement this form of content marketing is to be totally transparent about your triumphs as well as your errors. There is nothing that creates more empathy than when someone shares how and why they messed up and are willing to help others who are in the same situation.
#4 – You should educate
The final strategy for content marketing is that of educating your potential clients about the industry in which your company specializes and which you know to a perfection.
Let’s suppose that you heard that email marketing is a good alternative to generate new clients for your business. The first thing that you do is going to Google and typing queries: What is email marketing; its advantages, its disadvantages and, finally, how to implement it? During this whole process of research, your company must be present and show up as high as possible.
This is what MailChimp does with its specialized guides that cover the whole nine yards: How do I start? How do I do trials? How do I segment the audience? How can the process be automated? etc.

In our case, we decided to structure our car insurance page splitting it into different sections, one for each brand. In this way, we were able to “educate” our customers, giving to each client the specific and most complete set of information to know everything about the car they own or are about to buy.

This generates 42% of our monthly traffic, which is equivalent to 10,710,000 visits and, in turn, creates 413,112 sales equal to monthly invoices of $3,180,962.
Advice: The key to the success of this content marketing technique, is focusing on those users who know nothing about the industry in which you offer services. If you can turn Google users with no knowledge about something into happy “students” with answers to all their questions, they’ll develop a deep trust in your knowledge and in the potential of making business with you.
As we saw in the example of email marketing, if you can teach someone the fundamental steps and the advantage points to be gained, when they want to implement it, your company and the services you offer will be their first option.
If you can go beyond written words, it’s even better. MOZ, for examples, uses video tutorials about inbound marketing to generate new clients.

Once again, there are thousands of options for implementing content marketing, but there is only one road to finding the best alternative for your company: trial and error.
Based on our own experience, I’d suggest you start today by trying out one of the four options that I shared in this article. Don’t try them all at once, implement one at a time and test, until you know which gives the best results.
If you have success with one technique, then you could start trying other options (while you leave the first choice with the designated resources) so that you can continue growing. On the contrary, if you are not successful, eliminate the option you tried, collaborate with your team, and try something new.
These experiences and knowledge was shared by Cristian Ángel Rennella, Director of Marketing at EMT for Latin America. Developer of strategies and campaigns for high-impact start-ups in Argentina and Brazil” 
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