Programmer/Analyst 3 (Web Developer) - The Pennsylvania State University - University Park Campus - Pennsylvania

Finance and Business (F&B) seeks an experienced DrupalCoin Blockchain developer to help lead our website creation and accessibility efforts for our large F&B-wide web presence...
From SEMPO.org - Wed, 30 Nov 2016 23:44:32 GMT - View all jobs
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Senior Web Developer - CTP - Boston, MA

Senior Web Developer. 2 years of experience with DrupalCoin Blockchain. Develop reusable standards and libraries in cooperation with other developers;...
From CTP - Wed, 30 Nov 2016 22:26:31 GMT - View all Boston jobs
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Business Analyst - Hedgehog Development - Charlotte, NC

Experience with content management systems like Sitecore, WordPress, Magento, and DrupalCoin Blockchain. Work with UX designers, creative designers, developers, and project...
From Hedgehog Development - Wed, 30 Nov 2016 21:15:48 GMT - View all Charlotte jobs
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Front-End Web Developer (Jr.) - Path Interactive - New York, NY

The developer will work with an existing creative team, managed by a senior full-stack developer. The core of our projects are customization of open source CMS’...
From Path Interactive - Wed, 30 Nov 2016 20:38:53 GMT - View all New York jobs
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We’re All Frauds

Gina Trapani:
On a daily basis I’m struck by the fact that no number of degrees—or titles, or companies, or years experience, or apps shipped, or books published, or Twitter followers—matter when you’re facing down a situation that’s completely new. You think it through, you consult your trusted advisors, you do your best, and maybe you write down what you learned. That’s just about all you can do. Because you don’t know what you’re doing, and neither does anyone else.
The thing I find funny about Imposter Syndrome is that the symptom is you feeling inadequate, but knowing about the syndrome is a relief.
Direct Link to Article — Permalink
We’re All Frauds is a post from CSS-Tricks
Source: CssTricks


Web Developer - Denverdata Web - Denver, CO

Advanced DrupalCoin Blockchain - theme construction, site construction, module integrationand customization, DrupalCoin Blockchain commerce, payment processing....
From Indeed - Wed, 30 Nov 2016 19:47:52 GMT - View all Denver jobs
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Part-time DrupalCoin Blockchain Web Developer - Global Software Inc. - Remote

Experience working hands-on with DrupalCoin Blockchain 7. The Web Developer will work closely with the Marketing Director and the DrupalCoin Blockchain Developer to make strategic changes...
From Indeed - Wed, 30 Nov 2016 18:37:26 GMT - View all Remote jobs
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Using DrupalCoin Blockchain Message Notifications

An OSTraining member asked us how to setup the message notifications stack in DrupalCoin Blockchain.
In this particular case, he wanted to know how to set up the message notifications.
Once you install the required modules, you will notice a working notification example already exists, making the setup process easier. Let's start...
Source: https://www.ostraining.com/


Hosting a YouTube Channel

I have a 5 year old niece, Madeline. She’s awesome. She wants to run her own channel on YouTube. Like her uncle. :)I don’t have a very big channel. Yet… But it’s new and it’s growing. And already I’ve learned quite a few things about filming videos and getting people’s attention without resorting to crazy clickbait titles like “I’m quitting YouTube” (only to announce you’re taking Saturday off)Madeline called the other day asking for tips to host her own channel. She likes to film herself playing with her toys. That might sound a little odd to someone out there without any young kids who watch YouTube, but it’s a really popular genre. My two year old has watched a video of Madeline changing her doll about 20 times. And keeps asking for more.But this isn’t advice just to 5 year olds playing with toys on YouTube. This is for everyone.Schedule yourselfA common piece of advice about creating content is to: “Setup a schedule. Publish one post a week. Publish one video a week. Fans love regularity.”But scheduling your content on a regular basis also has a much deeper reason.We are often under the impression that we are happy when good things happen to us. But in actuality, we are happiest when we decide to pursue a particular goal and then achieve it.-Alex Korb, The Upward SpiralYour content isn’t going to be very popular for a long, long time. If ever.And you will have a hard time controlling that. You can’t force how viral something becomes. You can do your best to get better and that makes a big difference. But there’s a lot of great people making videos and content and they get a fraction of the audience they probably deserve.It doesn’t feel good if your stuff doesn’t grow like you want it to. And that can be extremely demotivating.But what you can control are the decisions you make in terms of quantity and quality. You can set up small and then larger goals about accomplishing certain types of videos and their frequency. That’s going to feel good because it’s something you actually have power over. And that will keep motivating you to do more. Until one day, you might just get the audience you setout for.So get on a schedule and feel good accomplishing it. Once it gets easy, make your goal more aggressive and challenging.Don’t sweat the nameIt’s funny how often people starting things worry about the name. So much that they end up without starting anything.It’s all changeable.Especially a YouTube channel. Don’t worry about the name. You can change it later. The only thing permanent for a YouTube channel is the custom url, and you can’t even get one of those until you’ve gotten a little bit of traction on your channel.Give the channel any name and move on. Call it something else later.UnboxIf you’ve watched anything on YouTube, there’s a good chance you’ve watched an unboxing. People open up every conceivable thing under the sun on video. And other people spend billions of hours watching it.Why? Hope.They’re opening up something you don’t have yet. You want just a glimpse of what that’s going to feel like when you one day get a box just like it. It’s a big element of surprise too. Is this thing they want going to be worth it? Are they going to enjoy the new thing, or criticize it? We don’t know, because they haven’t opened it yet. And that suspense, even in such a trivial way, is powerfully interesting.So as you make videos or articles or whatever you do, put some time into thinking about how to unbox things. What are you going to surprise people with as they watch your show. If you are doing a toy show like Madeline, I recommend keeping your stuff literally in boxes until you are ready to open them up on camera so folks can share some of your suspense, but for most of us it doesn’t have to be so literal.No shaky videoI won’t belabor the point here. I’ve already written an entire article on this subject alone. Keep the camera steady. Get a tripod. Don’t just let someone hold the camera. Of course they can in a pinch, but really they should have lens stabilization on their camera, which is unlikely (iPhone 8 Plus has stabilization by the way, and fancy camera lenses.) But even putting a camera on a stack of books is better than someone holding it. Keep it steady.Keep it shortMake everything you do in video as short as you can. Don’t repeat yourself or spend too much time on one thing. Use short shots.One thing you probably don’t notice about the TV/movies you watch are how short each shot is. When two characters are talking, the camera is probably only stuck in that position for less than 10 seconds. If they stay on the same person’s face, you’ll probably see the camera at least change to a different zoom or angle.Pretend there’s a ten second time limit on the camera. Take some video. Stop after 10 seconds max. Take some different video of another thing or from a different angle. This is easier if you have multiple cameras or you’re willing to spend some time editing. But for now, just get clips that are 10 seconds or less, and you’ll be a lot less frustrated editing your footage.Add musicShort shots and music can make the most mundane things interesting. Don’t take my word for it:https://medium.com/media/c9b837efc75600401081bc669bf0ddbb/hrefI bet you watched that guy do his office work longer than you thought you would :)InspirationThe easiest way NOT to come off as a clone of someone else is to only borrow pieces of ideas from people doing different things.Want inspiration to make videos about toys? Spend more time watching videos that aren’t about toys. Learn interesting things they do that people aren’t doing yet in toy videos. Bring ideas from other things you are interested in to this thing.For me, there’s definitely people vlogging about their families or showing off their work. And there’s people writing books about business and doing TED talks about psychology. But I’m trying to marry a lot of those interests into a single YouTube channel that I think is pretty fresh. Still isn’t quite what I envision it to be, but it’s off to a good start.Here’s a great example of Ellen and Violet doing most of the above things with their toy unboxing channel:https://medium.com/media/a11bc42857a7e28b9ff23cfa7fb5c774/hrefWhich is off to a great start with just over 100,000 views. Even Ellen has trouble getting huge view counts for everything :)P.S. You should follow my YouTube channel, where I share more about how history, psychology, and science can help us create better businesses. And if you find yourself overwhelmed while starting your own small business, handling customer support or staying in touch with all your new fans on YouTube :) check out how Highrise can help!Hosting a YouTube Channel was originally published in Signal v. Noise on Medium, where people are continuing the conversation by highlighting and responding to this story.


Source: 37signals


Java Developer with Selenium - Application Developer - ron@technogeninc.com - Owings Mills, MD

Java Developer with Selenium - Application Developer*. DrupalCoin Blockchain content management system. The Java Developer for Selenium (JDS) will be responsible for the...
From Indeed - Wed, 30 Nov 2016 17:23:30 GMT - View all Owings Mills jobs
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Using Facebook Ads to Find Your Perfect Customer

You’ve got your product. You might even have those first few important customers. But you don’t have real growth.
To get to that next stage, you have to find product/market fit. This term, coined by Marc Andreessen, means “being in a good market with a product that can satisfy that market.”

To find product/market fit, most people turn to the product. You should be turning to the market instead.
By finding the right market for your product and allowing that market to help shape it, you can build something truly needed and know there is a foundation of customers to help your company grow.
Facebook Ads are one of the best ways to find that market.

Everything Starts With Your Customer
The foundation of your business isn’t your product. It’s your customers.

(Source: 500 Startups)
Everything is built on top of them. No customers = no business, no matter how awesome you think your product is. You are building that product that solves a problem for them. This is how you achieve growth.
But also, wrong customers = no business. If you don’t have the perfect customers for your product, then they will end up leading you down a blind alley. Ultimately they will churn out as the core values between product and customer are misaligned, but not before you’ve spent time, energy, and cash trying to get them what they want.
Then you have to pivot and start all over again. But because they are at the bottom of this pivot pyramid, that means that if you pivot on them, everything above has to change. If you get different customers, you’ll have a different problems, with different solutions requiring different tech.
Not having the right customers early is therefore deadly. But finding the right ones makes the next steps a whole lot easier. They can then help you shape your product roadmap, and the time, energy, and cash you pump into giving them what they want will be returned 10X.
But unless you magically fall into the right market with the right customers on day one then you always risk following the wrong customers down the wrong road.
Finding The Fit The Wrong Way
The #1 company killer is a lack of market. There are basically two ways that you can find the right customers for your product:

Build the product and wait.
Do some market research.

Most companies in their nascent integrationfollow the first path, concentrating on product over market. They believe in the mantra, “if you build it, they will come.”
But this is a terrible motto for a company, unless you want it to be the startup equivalent of Waterworld.
Market research is the way to go. Market research, both before and after launch, allows you to find the answer to a much better question: “if you build it, will they come?”
When companies do market research, they usually reach out to current customers and people within their buyer personas through market research companies and surveys. This can work, but it has a few fundamental issues:

Market research companies are expensive. If you are just interested in smoke testing a few ideas, the last thing you want is to spend a lot of money. But focus groups and researchers cost.
Surveys take time. Most people don’t fill in surveys, so you have to wait until you have a critical mass of responses before you really know which direction you should be heading.
The feedback is qualitative. Qualitative data is great, but when you are looking for a clear signal on which direction to point your company, the last thing you need is to read an essay from your survey takers on the whys, whats, and whens of how your product disappointed them.

This is where Facebook ads come in.
Why Facebook Ads Are Ideal To Help You Find The Perfect Fit
Building an ad and targeting it towards different audiences will almost immediately give you a better signal than surveys, and definitely a better signal than the build-and-wait strategy. There are six reasons that Facebook ads are great for this goal:

They can give you early validation. This is one of the main benefits of Facebook ads over other ways for customers to show their feelings about your product. Most early startups or businesses won’t have the critical mass for NPS to be a reliable indicator. Surveys take too long to run. Facebook ads can be used even before you have a product, and can continue through every stage of product development.
They are quick to set up. You can be set up and have ads live in a matter of minutes. Contrast that with how long it might take for you to build a new feature and release it to beta, or to get a survey out into the hands of thousands of potential customers. Facebook ads allow you to test drive an idea, instead of test driving a product.
They’re cheap to run. You could spend thousands, but you don’t have to. You could have ads set up for under $100 and still see viable results. Again the contrast with using a market research firm ($1,000+), or spending weeks in dev for a feature ($10,000+) is pretty clear.
You can cover a wide audience. This is the magic of Facebook ads. You can set them up and then push them live to over a billion people. If there is a market out there for what you’re building, Facebook will allow you to find it. You will need to play around to discover the right audience, but it will be there. For any good product, there can be a huge market of pre-existing “pull,” as Andrew Chen puts it. You just have to find it.
You’ll have multiple engagement metrics. Facebook Ads generate quantitative feedback. You can not only see how many people click through from your ads, but also track shares, likes, and comments to determine the true audience for your idea.
You can iterate over and over. If an ad succeeds, you can optimize. If it fails, you can reassess and make changes. You can constantly be testing different types of ads for different types of customers until you’ve drilled down on the right ones for you.

Using this technique is a great way to determine product/market fit even before you have a product. Let’s look at this Facebook ad example from educational provider Springboard:

Springboard are definitely running these courses. But this ad could work even if there was no course ready. The use of “early access” to gauge the market would allow Springboard to check that people targeted in this ad were interested before they went any further. In fact, they could show this ad to different segments, comparing metrics for each, and then tailor the course appropriately.
From The L Train to Bernie Bros
This is an easy technique for us to recommend because we have done exactly this. Used Facebook Ads to hone our audience and define not only who we are selling to, but also what we are selling.
Earlier this year we ran an experiment to build a business entirely off the back of Facebook ads. While we didn’t exactly build the vast corporation of our dreams, we did learn a hell of a lot about how Facebook ads can help you find your audience. The initial offer from King’s County Threads was this t-shirt about the L-Train:

Let’s just say it didn’t set the fashion world on fire. We didn’t sell any, and didn’t even see much interest in our ads. But we learned a ton about our audience and our product, and that allowed us to pivot almost immediately. Here is what we swrote at the time:
You can find the right audience for almost any product on Facebook. There are so many granular, specific interests you can pick from to craft the perfect buyer persona. But it’s also possible to get overwhelmed with choice and make poor assumptions about your audience interests. We needed to really question our assumptions about our audience interests based on the information we gathered.
This is the mistake that companies make that Facebook ads help you avoid—making assumptions about your audience. If people aren’t interested you can quickly assess whether there is a better audience for you, or a better product for them.
Based on that first smoke test, we pivoted from underground New York humor, to crushing political satire:

This ad had a lower CPC and a higher click-through rate. It was also shared more, liked more by our target demographic, and had comments.
Through quickly testing with Facebook ads, we had found our own little slice of product/market fit.
Conclusion
If only Facebook were around when Waterworld was released. Kev could have checked whether the film really had the product/market fit he thought it deserved.
Facebook ads allow you to quickly iterate, using targeting and different ads to find the people that want your product most. You can even take it one step further and build based on their reaction. If there are click-throughs, share, likes, and comments you are on to something. If not, move on to the next iteration.
By doing this over and over, anyone can find the right place for them in the market and build a company set up for growth, based on the foundations of a great business—great customers.
Source: https://adespresso.com/feed/


DRUPAL WEB DEVELOPER position is open WRI

Washington DC, DC, United States
Source: https://jobs.drupal.org/all-jobs/feed


5 Digital Trends in Healthcare that Can’t Be Ignored

We can clearly see the impact technology is having across nearly, if not, all industries – and healthcare is no exception. The changes in user behavior across digital channels is shaping patient behavior, and at the same time questions around potential changes to healthcare legislation are putting new demands on health care systems.
Even with the future somewhat unclear, one thing is certain – patients continue to expect improved experiences across digital touchpoints, and we are seeing some clear digital technology trends and opportunities with our healthcare clients.
 

1. Brand Matters.
Brand, as it relates to the digital space, is the new bedside manner. Health systems need to operate with the understanding that their brand is more visible and more critical to their success ever before. The accumulated experiences of the brand combines to create a singular reaction from an audience, and if a brand is strong, that reaction will incite customers to think of them first, be willing to spend more money on their service, or recommend them to new audiences.

2. Patients shop around.
Patients want to know how much it’s going to cost, and are more likely than ever to “shop around” for a service. Patients are behaving more like consumers, and this new “health-sumer” is now expecting an Amazon or a Walgreens level of transparency, customer focus, and execution.
This patient behavior has led to an emergence of healthcare rating sites like ZocDoc and health Grades which are providing healthcare provider information and yelp-like reviews, making management of digital reputation another important component of healthcare brand and digital strategy.

3. Patients expect to manage health online.
We know that patients are already increasingly becoming accustomed to accessing their information results online through a patient portal, but frictionless and seamless online experiences on sites like Zulily and Domino’s Pizza are impacting overall user expectation.
According to a study commissioned by Google, “44% of patients who research hospitals on a mobile device scheduled an appointment.” (Read more about the Omni-channel Digital Experience)
 
2. Dr. Google is always on call.
The internet has become a main source of medical information. Consumers are becoming avid researchers; no longer solely relying on doctors to tell them what is wrong.
According to that same study by Google, “84% of patients use both online and offline sources for hospital research and patients primarily search on symptoms and condition terms towards the moment of conversion.” This is creating a highly competitive landscape, and also an opportunity for healthcare systems to provide the information and resources to be healthcare consumer’s go-to, trusted resource for all aspects of the patient journey.
Healthcare systems can take note from other industries who have embraced inbound marketing. Providing valuable, easy to use, and digestible content can help healthcare systems instill trust in their expertise and grow patient loyalty at the same time. Some well-known healthcare systems like Boston Children’s Hospital are exploring voice-enabled technology with Amazon’s Echo as part of this strategy to further engage with their audience.

5. People track their own health data.
There are a multitude of new devices to capture patient data – Apple’s healthkit, Fitbit, running apps, iPhone compatible ECG readers. A growing number of patients are already used to seeing their health data mapped, catalogued and displayed – and it is only a matter of time before they expect the same from their medical providers.
Healthcare is the ultimate service industry by the very nature of the work they do – helping people live better. But the digital interactions that are taking place in people’s day-to-day lives have now created an expectation that essentially all interactions are frictionless, seamless, and easy. The upside is, when done right, these experiences can translate to increased patient volume, online appointment conversion, and improved patient satisfaction.

 
 

Source: https://www.phase2technology.com/feed/


Input Masking

I don't have any UX research to cite, but anecdotally, I like it when inputs that expect data in a specific format us an input mask. I thought I'd just line up a few demos for really easy reference.

Robin Herbots's (jQuery) Inputmask
This is an actively maintained plugin.
See the Pen jQuery Input Masks by Chris Coyier (@chriscoyier) on CodePen.
It requires the jQuery dependency and the bundled plugin is 180 KB (raw), so it's fairly hefty.
Estelle Weyl's Input Masking
Estelle created a vanilla JS version:
See the Pen Input Masks by Chris Coyier (@chriscoyier) on CodePen.
No dependencies and 5 KB (raw). There is a React component version as well.
Beware
A quick screen/audio recording of tabbing around a form using JS input masks with VoiceOver enabled. https://t.co/o0ChutJ2XN
— Scott Jehl (@scottjehl) March 28, 2013

I tested the current version of Inputmask, and this is still an issue. Estelle's version doesn't do this as the mask is shown via placeholder, not the actual value of the input.
Filament Group's Politespace
Another crack at an accessible version of masking comes from Filament Group.
See the Pen Politespace by Chris Coyier (@chriscoyier) on CodePen.
It's different from the others in that you don't get you use the mask as you are editing the input, it applies formatting after you've left it.

Input Masking is a post from CSS-Tricks
Source: CssTricks


How to Find Epic Keyword Opportunities That Turn Into Easy SERP Wins by @josephhhoward

Do you write content and never see it on page one in search results? Find less competitive keyword opportunities so you can finally win at Google!The post How to Find Epic Keyword Opportunities That Turn Into Easy SERP Wins by @josephhhoward appeared first on Search Engine Journal.
Source: https://www.searchenginejournal.com/feed/


5 Types of Google Penalties (And What You Need to Do to Recover) by @IAmAaronAgius

Google has a lot more in its arsenal than just algorithms to encourage you to follow their Webmaster Guidelines. Here’s an explanation of possible penalties, and how you can recover fast.The post 5 Types of Google Penalties (And What You Need to Do to Recover) by @IAmAaronAgius appeared first on Search Engine Journal.
Source: https://www.searchenginejournal.com/feed/


Manager of Systems and Programming - University of Massachusetts Amherst - Amherst, MA

Creates procedures for and assists developers in establishing their source control and integrationenvironment....
From University of Massachusetts Amherst - Wed, 30 Nov 2016 10:43:39 GMT - View all Amherst jobs
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Web Developer - Canyon Ranch - Texas

Experience with DrupalCoin Blockchain platform and Acquia server management is a plus. We currently have an opportunity for a Web Developer for our Corporate Office....
From Canyon Ranch - Wed, 30 Nov 2016 10:12:43 GMT - View all jobs
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Yelp Users Can Now Check-in With Yelfies by @DannyNMIGoodwin

Yelp has launched three new features that lets users check-in with a photo, changes the way business images are displayed, and lets users share bookmark collections. Here’s what you need to know about the three new Yelp features rolling out now for iPhone and Android. 1. Check-in With a ‘Yelfie’ What do you get when you combine Yelp with selfies? Apparently you get something called “Yelfies.” Yelp announced that when your customers check in at your location, they can take a photo of your business. Once they’ve done that, the camera will flip they can then add a “yelfie,” along […]The post Yelp Users Can Now Check-in With Yelfies by @DannyNMIGoodwin appeared first on Search Engine Journal.
Source: https://www.searchenginejournal.com/feed/